|Sustainable and stylish - Marina Geckeler photographs for Munich-based beauty brand BYENA BEAUTY – hair & make-up by Kevin BETE c/o LES ARTISTS by Josef Stockinger|
BYENA Beauty is a beauty brand from Munich which manufactures 100% certified and vegan decorative natural cosmetics full of passion, scientific know-how and attention to detail.
The motifs presented here were photographed by Marina Geckeler, and at her side was hair & make-up artist Kevin BETE c/o LES ARTISTS by Josef Stockinger.
Behind BYENA Beauty is founder Ena from Munich together with a team of scientific experts. For the company, sustainable beauty is a passion : “As a child, I already dreamed of having my own beauty company. But when I told others about my idea, unfortunately, no one really supported me. ‘You can’t do that,’ I was often told.”
Ena intensively researched the cosmetics market again and again while studying for her two master’s degrees in International Management and Finance : “When I took a closer look at the ingredients of my make-up products one day, I was shocked to see how many harmful and controversial ingredients the products contained that I was using on a daily basis. Everything is in constant transition to become more conscious and natural. Nutrition. Skin care. So why not make-up?
In search of high-quality alternative sources of decorative natural cosmetics, I soon noticed that there was a gap in the market: Because products were either not 100% vegan, didn’t meet the requirements or were not in tune with the zeitgeist. I saw myself confronted again and again with a big problem in the decorative cosmetics industry: greenwashing, the PR and marketing tricks used by many cosmetics companies to make themselves look ‘greener’, more responsible and environmentally friendly – then it was clear to me: I had to change that!”
GoSee : byenabeauty.com & les-artists.com