27.02.2023  •  Advertising NEWS

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SVEN JACOBSEN photographs the international brand campaign for JULIUS BÄR ‘How we invest today is how we live tomorrow’ (Zum Goldenen Hirschen)

The agency Zum Goldenen Hirschen based in Cologne was in charge of developing and realizing the global image campaign for Swiss management group JULIUS BÄR – with eye-catching motifs photographed by SVEN JACOBSEN last autumn in Vienna (production: E&P Munich). Embracing the claim : ‘How we invest today is how we live tomorrow’, it’s designed to inspire us to make the most of the options presented to us today.

“We are all investors in a better future. And it’s our job as wealth managers to inspire our clients to take action today that will enable them to achieve what’s most important to them tomorrow,” says Larissa Alghisi Rubner, Chief Communications Officer at Julius Bär. “The campaign really makes me very proud – it gets to the heart of our brand. It is modern, emotional, and profound, without seeming too excited or forced. It all wouldn’t have been possible without the keen sensitivity, creativity and professionalism of the team from Zum Goldenen Hirschen.” Rubner adds.

GoSee svenjacobsen.com

 
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