The new image offensive of the DIY retail market HAGEBAUMARKT - photographed by Markus Mueller
HAGEBAUMARKT says goodbye to its testimonial Mike Krüger. For the DIY retailer's new image offensive, Markus Mueller staged a new very humorous campaign. No matter how big the problem - the solution is only a handshake away at Hagebaumarkt and true to the claim 'We Help Each Other'. The executive agency was Thjnk in Hamburg with creatives Leif Johannsen and Tomek Strzalka.
“The new fresh idea developed by Thjnk Hamburg and DIY retailer HAGEBAU is right on point and time to satisfy our customers,” says Kai Kächelein, GF Hagebau retailer.
CREDITS
Client Hagebaumarkt
Production Claas Cropp / Claas Cropp
Advertising Agency thjnk
Creative Director Leif Johannsen
Art Director Tomek Strzalka
Post Production Sublime Postproduction / Andreas Freitag
Styling Suni Hoffmann
Make-up Christa Raque
Photographer Markus Mueller
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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