The new MERCEDES-BENZ EQB with backplates and HDR images from MAGROUND
“Mercedes-Benz and MAGROUND have been cooperating for many years. Marketing visuals from existing backplates and HDR images produced by MAGROUND were also used for the new EQB electric SUV built by the premium manufacturer. With a selection of one million background images, the choice was certainly not easy, but in the end, just perfect.”
GoSee : maground.com
CREDITS
Client Mercedes-Benz
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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