Uwe Duettmann presents you the new VW R ‘20 Years’ campaign for VOLKSWAGEN on GoSee.News. And star of the campaign for the 20th anniversary of the R Series is, of course, the special edition. Creative responsibility was in the hands of photographer Uwe Duettmann and the two creatives Nick Hopkins and Johannes Jatho.
Volkswagen R GmbH, founded in March 2010 as a sports label of the company, is a subsidiary of Volkswagen AG and the manufacturer of the Volkswagen R models, headquartered in the Wolfsburg district Warmenau. The products of Volkswagen R GmbH are sold in around 70 countries.
The R model series began in 2003 with the Golf IV R32, boasting 177 kW (241 PS) under the hood. And the R models have been the top-performance vehicles of the Volkswagen brand ever since. To celebrate the 20th anniversary of the first Golf R, Volkswagen launched the Golf R 20 Years special edition in May, 2022 – which outperforms the R base model with a whopping 245 kW (333 PS).
GoSee : duettmann.com
About UWE DUETTMANN
After studying »Visual Arts« in Düsseldorf and subsequent studies at the HFBK in Berlin, Duettmann spent several years as longterm assistant of Hans Hansen and Annie Leibovitz. He then started his own career as a photographer, shooting editorial assignments for magazines such as Tempo, Stern, Rolling Stone, Vogue, L'Uomo Vogue and Elle...
After more than 20 years in the business, Uwe Duettmann's portfolio reveals a wild crazy-quilt of images that raise an eyebrow or sparkle a smile, featuring everything from serious portraiture and glossy auto shots to bizarre, otherworldly scenarios that could only be conceived by the wackiest of minds.
»If you look at Irving Penn, he's not thinking of shooting landscapes or people or still life,« Uwe Duettmann notes. »It's a bit the same with me. I don't care about what I'm doing, it's more about how I can express myself in different ways.« Featuring everything in his impressive career, the German-born photographer has been adorned with every major award in the advertising community, from the »Cannes Lion« to the »ADC New York«.
No matter what the project, Duettmann remains the consummate collaborator. His ultra-easygoing manner reveals no hint of the ego, yet he maintains the confidence of someone who knows he can get the job done. »All I need is good direction,« he says. »It's like jumping off a plane in a parachute. Even if the target is just one meter by one meter, I'll land on it.« On a more personal level, there's a reason why Duettmann's photographs often inspire a grin, even a laugh. »I'm not a nurse, but I'd love to help people enjoy life better,« he says. »It's bizarre working in advertising and wanting to achieve that, but I try to bring the human aspect into it.«