22.02.2021  •  Advertising NEWS

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The VOLVO XC60 campaign banks on family - photographed for VOLVO and the agenc Forsman & Bodenfors by Patrik JOHÄLL c/o ROCKENFELLER & GÖBELS

‘Own the road. Share the planet. The dynamic Scandinavian SUV that protects what’s important.’ - Patrik JOHÄLL c/o ROCKENFELLER & GÖBELS photographed the feel-good VOLVO campaign for the new VOLVO XC 60. Production, post and CGI were taken care of by SUPERSTUDIO, with art direction by Sophia Lindholm, Karl Risenfors and Leo Dal. The artwork came from Martin Joelsson, and the copywriters for the campaign were Hampus Elfström and Nicholas Düfke.

The XC60 is referred to by Volvo itself as a combination of coupé and SUV. The second generation of the popular XC60 was presented by Volvo in March 2017 at the 87th Geneva Motor Show and is available in dealerships for € 48,050. GoSee : volvocars.com////xc60

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

ROCKENFELLER & GöBELS: Volvo Campaign "Volvo XC 60" by Patrik Johall

 
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