TIGHTROPE PRODUCTION produces the ADIDAS AVACOURT S/S 2022 campaign in Palm Springs CA – AVACOURT, the new tennis shoe designed female-first
CREDITS / DETAILS / VIDEO EMBED LINK
CREDITS / DETAILS / VIDEO EMBED LINK
Her game. Her shoe. Introducing AVACOURT – leaving the old standard behind with a breakthrough in women’s tennis. With AVACOURT, ADIDAS is bringing out a new tennis shoe model, which has been developed specifically for women. TIGHTROPE PRODUCTION presents the AVACOURT Spring/Summer 2022 campaign here on GoSee, which was produced in Palm Springs CA.
On set for the videos was DOP Monica May, and the photos were shot by Carlos Serrao (styling: Chanel Gibbons, hair & make-up: Marina Gravani, set design: Steven Valdez, co-production: Glam PR).
“The AVACOURT shoe emerges from a long-standing mold of how footwear has been designed in the past. We have spent several years researching the differences between men’s and women’s feet, analyzing foot scans, fittings and wear-out patterns, in order to design a comfortable, flexible shoe, just for women and the way they play. All of which culminates in the numerous design features that make AVACOURT a revolution in footwear, and women’s sport. Equipped with a lightweight Bounce Pro midsole for optimal cushioning, the shoe provides stability and cushioning in all the right places, engineered based on women’s preferences and the average female athlete size. The TPU Torsion System offers an optimal balance of stability and flexibility for women, while the soft collar material is designed to provide comfort in the area where women tend to experience more friction.”
CREDITS
DOP Monica May
Production Tightrope Production
Styling Chanel Gibbons
Hair & Make-up Marina Gravani
Set Design Steven Valdez
Photographer Carlos Serrao
Co-Production Glam PR (Production)
About TIGHTROPE PRODUCTION
BORN TO PUT ON A SHOW Tightrope Production is the high-performing, independent production company committed to bringing your greatest stills, motion, and digital visions to life. With precision. Untamed passion. Unwavering dedication. A full-service production partner, we work alongside content creators of all stripes to carry each project from inspiration to standing ovation. The greater the challenge, the easier we make it look. Kick back and let us do the balancing act. Juggling performers in editorial, advertising, fashion, commercial, sports, music, automotive, and everything in-between. Now producing in Los Angeles, coast-to-coast, and worldwide. www.tightropeproduction.com @tightropeproduction
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
