Jens RÜSSMANN c/o DOUBLE T photographed the latest collection for CITIZEN WATCHES EUROPE (model: Niko Ohlsson c/o Kult Models, production: Die Kameradinnen, DOP: Rosario Izzo).
The watch brand CITIZEN pursues a clear vision : ‘Better Starts Now’. That’s also the goal of Revolutions Advertising GmbH in the continuous evolution of advertising measures for the quarterly collections. For example, they took the market launch of the CITIZEN radio-controlled chronograph as an opportunity for an entirely new campaign. Although the focus has previously been on the products and technical features, they staged the new watch this time in a modern lifestyle world.
“We are bringing this global player to life – with a people shoot and numerous measures across classic and digital channels or at the POS,” says the team from Revolutions Advertising.