Learn the playful way with tiptoi: Just use the pen to tip onto a picture to hear the matching sounds and music. Ailine LIEFELD c/o KLEIN PHOTOGRAPHEN was commissioned by Serviceplan to photograph people and kids motifs for the popular audio-digital learning systems from RAVENSBURGER. The TIPTOI assortment is comprised of books, games and toys with the most important learning and knowledge topics for kids three and older.
“This year, I had the opportunity to be a child for two days and shoot the entire imagery for Ravensburger, a German game and toy company, publishing house, and market leader in the European puzzle market. One of its products is a talking pen that children can use to learn about the world and everything in it. It’s my personal favorite from the range, and I’m always happy to gift another book or board for kids to learn.”
Production took place in cooperation with GoSee member North South Productions in Cape Town with styling by Michael Cooper, hair & make-up by Kelly Paitaki. Digital Operator: Neil Danvers, Photo Assistants: Benjamin Heinrich & Sheldon Klopper.