WEBER GRILL ‘SmokeFire STEALTH Edition’ – the RED Dot Design Award-winning grill photographed by MARKUS MUELLER
‘With the new SmokeFire pellet barbecue, you can make food you never thought possible in your own backyard and turn your patio into a designer stage. Sear at 315 degrees Celsius, roast, smoke or even pan-sear – it’s all possible,” says WEBER GRILL.
The ‘SmokeFire STEALTH Edition’ with a completely blacked-out design has just received the RED Dot Design Award 2022, and Markus Mueller photographed the perfect campaign for the occasion for Scholz&Friends (AD: Christian Wellhäußer), with art buying taken care of by Ellen Kleinbölting. Food on the grill was put together by food stylist Laurent Overmans, and styling came from Doreen Regel c/o basics berlin. The production company was Aways Everything. And the campaign wouldn’t be complete, of course, without Weber’s classic Master Touch kettle barbecue.
CREDITS
Client Weber-Stephen Deutschland GmbH
Production ALWAYS EVERYTHING GmbH
Advertising Agency Scholz&Friends
Art Director Christian Wellhäußer
Art Buyer ellen kleinbölting
Post Production Jenny Cremer
Styling Doreen Regel c/o basics berlin
Hair & Make-up Christa Raque
Set Design Alexander Kunz
Casting Syria Bellisario
Photographer MARKUS MUELLER
Foodstylist: Laurent Overmans
Executive Producer Kai Tietz Produktion GmbH, Kai Tietz
About MARKUS MUELLER
Like few other photographers Markus Mueller knows how to use visual means – depth in particular – to create places that invite discovery. Throughout his work he rejects the obvious and embraces the freely associative.
Markus Mueller's path to photography was preceded by a detour through the humanities. He began a degree program in history and political science in his hometown of Dresden, but while slogging through dreary texts he discovered his love of images, and decided to leave university and concentrate on photography instead. He first worked as a photographer’s assistant, and later enrolled at Berlin’s Lette Verein school, earning his diploma in 2003. Since then he has lived and worked in Germany’s capital, where his office is now based.
In addition to his art photography, Markus Mueller is known for his sophisticated work in advertising and is an internationally sought-after photographer for clients such as Adidas, Volkswagen, Land Rover, O2, Hornbach, Mercedes-Benz and Panasonic. Even in his commercial projects, Markus Mueller eschews the functional and instrumental and seeks to create timeless, enduring images. He has received numerous awards for his work, including a Clio Award, an Epica Award and a WPPED Cream Award as well as prizes from ADC Germany, ADC Europe, Cannes Lions and D&AD London.
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ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
