For METRO, Christian LOHFINK c/o UPFRONT photographed the campaign for the wine assortment of Bar Argentino. The agency was Serviceplan Hamburg with ADs Vladimir Vascalup and Janina Janzen. Post production was in the hands of Andreas DORIA c/o UPFRONT.
METRO tells us about its ‘Wine of the Year’ concept: “Each year, METRO’s wine experts search for a partner with whom to make the ‘Wine of the Year’. After determining which geographical region is the best to examine, METRO experts look for a wine producer that exudes excellence – tasting hundreds of wines before making their selection.
Once METRO has chosen its partner, they create a unique blend for the ‘Wine of the Year’. Further tests by experts in Europe determine whether the product meets METRO’s high standards. Upon completion, the ‘Wine of the Year’ is exclusively made available to METRO customers. The ‘Wine of the Year’ meets the high expectations of METRO customers when it comes to quality, taste, price, origin, and sustainability.” GoSee : metro.de///wein-des-jahres-2020