Where are you headed? - Frank SCHEMMANN c/o B&A REPS GERMANY photographs Günther Jauch for ALLIANZ Life Insurance
Do any of us know anything at all about retirement plans and assets? ALLIANZ aks us, “Where are you headed?” To answer the question, the health insurer has brought backup on board, inviting a celebrity known for his keen & sensitive wit to do a portrait: photographer Frank SCHEMMANN c/o B&A REPS GERMANY had the pleasure of photographing popular TV presenter Günther Jauch as testimonial for the campaign and to ask precisely this question – leaving the part about the ‘where to’ deliberately open.
Because : “Where are you headed?” Each of us asks ourselves this question again and again during our lifetime. It’s good not to be alone, but to have a strong partner at your side to support you in almost all situations life has in store for you. Helping you to answer this question for yourself every time patiently.
The idea behind the campaign particularly for younger target audiences: “Together with Günther Jauch as testimonial, we ask ourselves this question, and by doing so, want to encourage YOU to look into YOUR retirement plan,” says Allianz.
“The effect of demographic aging in Germany, which has been predicted for quite some time, is slowly but surely becoming a reality because the generations with a high birth rate will be retiring in the years ahead. Making a retirement plan that much more important so that you have a reliable additional income when you are old,” says Katja de la Viña, CEO of Allianz Life Insurance.
“Something I personally notice again and again: there is definitely a demand for retirement plans, which a lot of people still fail to realize. Of course, with all the consequences it then has for the future of so many. We ask where a person is headed, an approach that leads us to their individual needs in terms of a retirement plan and options that fit them perfectly – so they can actually do something about it now,” says Günther Jauch.
“In Günther Jauch, we have found a strong and credible ambassador for our retirement plans.” Daphne Böcker, Co-CEO of Allianz Kunde & Markt.
The multichannel campaign officially kicked off on 22 July 2024 with TV spots on various broadcasting networks accompanied by online videos und social media, as well as OOH ads across numerous German cities. Plus, Allianz agencies are taking advantage of their local campaigning options, depending on the equipment at their disposal, such as online and social media communication or posters and billboards. At the same time, Allianz Life Insurance continues to focus on the successful advertising campaign with the slogan ‘There For Your Life’. Both campaigns benefit from multiple synergetic effects.
Günther Johannes Jauch (born on 13 July 1956 in Münster, Germany) is a German TV presenter and former radio disc jockey as well as an entertainer, journalist and producer. Thanks to the game show ‘Who Wants to Be a Millionaire?’, which has been broadcast by RTL since 3 September 1999, Günther Jauch soon topped the rankings as Germany’s favorite entertainer. In the show, contestants are rewarded for answering questions correctly. Günther Jauch, however, doesn’t always have all the answers either. Which now, dear friends, brings us full circle.
GoSee : allianz.de/vorsorge/deinweg
CREDITS
Client: Allianz Life Insurance
Project: Multichannel campaign for retirement plan and appreciation of assets
Photographer: Frank Schemmann
Models and Celeb: Günther Jauch, Paula Fischer (woman in elevator), Jonathan Beck (father) Hana Bequiri (child), and Stina Bequiri (child fallback)
Production: tba (it doesn’t mean ‘to be announced’; the name of the production company really is ‘tba’)
Agency: BBDO
Post Production: 617digital, Tom Stein
GoSee : ba-reps.com/?location=ger
ALLIANZ Lebensversicherung: Wo soll's denn hingehen? mit Günther Jauch by Frank Schemmann of B&A REPS GERMANY
ALLIANZ Lebensversicherung: Wo soll's denn hingehen? mit Günther Jauch by Frank Schemmann of B&A REPS GERMANY
ALLIANZ Lebensversicherung: Wo soll's denn hingehen? mit Günther Jauch by Frank Schemmann of B&A REPS GERMANY
ALLIANZ Lebensversicherung: Wo soll's denn hingehen? mit Günther Jauch by Frank Schemmann of B&A REPS GERMANY
ALLIANZ Lebensversicherung: Wo soll's denn hingehen? mit Günther Jauch by Frank Schemmann of B&A REPS GERMANY
ALLIANZ Lebensversicherung: Wo soll's denn hingehen? mit Günther Jauch by Frank Schemmann of B&A REPS GERMANY
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