12.06.2025 •
Character, Comfort, Connectivity – that's what the new C4 COLLECTION special model from Citroën stands for. The campaign was photographed by William Crozes for the BETC agency, and the Spanish production company IMAGE NATION was responsible for production.
"The C4 "Collection" is aimed at customers seeking a vehicle with a striking, elegant design and features that guarantee the highest levels of comfort and connectivity while remaining affordable," says Citroën about its latest special model.
Image Nation offers photo and film productions with an international team in Spain and worldwide: "We produce advertising campaigns in Argentina, Chile, France, Italy, Malaysia, Portugal, Singapore, South Africa, Spain, Switzerland, the United Arab Emirates, the USA, and wherever you want."
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05.06.2025 •
Discover truly good things - TCHIBO has long stood for much more than just excellent coffee. Tchibo GmbH, based in Hamburg, is now one of Germany's largest consumer goods and retail companies. Director Christine Lipski casts the current lingerie commercial almost exclusively with BRODYBOOKINGS beauties.
"With us, customers can discover truly good things every day: coffee, the Cafissimo and Qbo single-serve systems, the weekly changing non-food ranges, and services such as mobile communications.
With 10,708 employees worldwide, we generated sales of €3.2 billion in 2023. We are the roasted coffee market leader in Germany, Austria, the Czech Republic, and Hungary and are among the leading e-commerce companies in Europe." TCHIBO
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03.06.2025 •
For the 'You Feat Stimorol' campaign, Ogilvy in Zurich developed an interactive idea for the young target audience: a DJ app that allows users to mix individual tracks from chewing gum packs. Each flavor delivers its own sound packs – scanned via the app.
Mat NEIDHARDT c/o EMEIS DEUBEL staged the campaign's visual concept. The imagery brings energy, color, and the creative spirit of Gen Z directly to the motif.
As a special highlight, Swiss musician Nickless produced the best submitted track – a real feature for the community and a clear boost for brand loyalty.
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03.06.2025 •
Vacations and travel, shopping, hunting and fishing, camping, picnics, city breaks, hiking trips, the famous plunge into more or less cold water, as well as trips to the moon and beyond... and all this accompanied by DIE BOTSCHAFT DER ILLUSTRATION.
In this issue, we present artwork by NICOLAS AZNAREZ, JOSEPHINE WARFELMANN, KATJANA LACATENA, BLAGOVESTA BAKARDJIEVA, ANDRE SANCHEZ (back on our team!), THOMAS MADREITER, KATHRIN FRANK, DASHA ZAISCHENKO, NINA PAVLICSITS, TIBO EXENBERGER, MARIA RUBAN, GINA MÜLLER, and CLAUDIA MEITERT.
Both illustratively and as moving images for clear, creative-conceptual communication in advertising, design, publishing and for direct customers such as those from tourism, tour operators, gastronomy, the environment, trade and sports, and much more.
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28.05.2025 •
The FALCA team from Barcelona was part of the PUMA SS 2025 campaign with Neymar Jr. and soccer player Alex Greenwood. The campaign featuring the globally popular soccer stars was photographed by Louis Banford.
"Let the boots do the talking! Here are some stills from our latest campaign for Puma's Future 8 boots. This production took place across three different countries, featuring incredible football stars and talent. A big love to the team behind the lens!" FALCA.
FALCA says: "Thanks UPDATE. It was perfectly organized, and the day was truly top-class in terms of exhibitors, and just as impressive in terms of creative visitors. We'd love to come back—and are already looking forward to your new hotel in Tenerife! ;-)!"
TEAM
Photographer: @louisbamford
1st Lighting Assistant: @gargaphoto
Digi Tech: Will Sutton
ACD: @abigailrogers17
Art Dir: @alexrelms23
Teamhead Producer: @le_shaz
Puma producer: @samuelmoir
Senior Copywriter: Marko Skoric
Marketing Lead : @clem_lacour
Falca Executive Producer: @jackintosh89
Falca Production Manager: Niall Gallagher
Falca Production Coordinador:...
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