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28.11.2024  •  Agencies NEWS

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'Hear More Than Music' - SORRYWECAN presents the global campaign for SENNHEISER MOMENTUM, produced in cooperation with BeeSweet Films for Ogilvy Amsterdam

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SORRYWECAN for Sennheiser

Director: Roland Wranik
Client: Sennheiser Ogilvy Amsterdam
Production: SORRYWECAN
Advertising Agency: Ogilvy Amsterdam
Producer: Be Sweet
Location: Barrandov Studios

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'What do you hear when you press play? The guitar solo, the piano chords, the trembling bass. But you hear more than that. You hear the feelings deep inside you.' - The SENNHEISER | MOMENTUM 4 Wireless Headphones offer you exceptional sound, sleek design and absolutely advanced noise suppression, but above all: the chance to concentrate fully on yourself and your feelings, your experience.

The agency SORRYWECAN about their spot: “Introducing our latest global campaign, created in collaboration with BeeSweet films and Ogilvy Amsterdam. With an innovative approach to cinematography, we explored the possibilities of virtual production. A cinematic dreamscape, with a touch of AI, taking you right to the Grand Canyon.

Shot at the iconic Barrandov studios, we utilized LED walls as the backdrop for our CGI generated landscaped. With real-time rendering, we were able to project the Grand Canyon onto our panels, blending physical and digital elements in real time. Complemented by eight meter-tall faux stones, the 200m2 LED panel allowed us to simulate an environment thousands of miles away. A global production, done locally.

Our team spanned over a 100 people, two months of prep, seven lens varieties and three different Arri Alexa Mini LF cameras. A success worth the effort, the project has been shortlisted for the Berlin Commercial Awards. A recognition of our desire to create, and innovate at the same time.”

SORRYWECAN is a multimedia studio that develops customized experiences in the fields of film, show and virtual avatars. They are a collective of artists, technologists and visionaries dedicated to shaping creative innovation on a global scale. With a team of experienced producers and creatives, they approach each project with great care and dedication.
 
GoSee : sorrywecan.com

 
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