‘Aamod : A Vedic Resonance of Joy’ - ELEMENTS PRODUCTION SERVICES produces the campaign commercial for ANAVILA … and meet ELEMENTS as an exhibitor at UPDATE-24-BERLIN
CREDITS / DETAILS / VIDEO EMBED LINK
Indian fashion label ANAVILA embodies traditional simplicity at its best. The prints, patterns, and designs of Anavila are pleasantly minimalist and synonymous just as much with class as timeless elegance.
For the AAMOD collection, Director Akshay Sharma filmed the commercial presented here, which was produced by ELEMENTS Production Services.
“The making of Aamod is deeply rooted in the romantic prose and poetry of 17th-century Rajasthan. Whether as exquisite embroidery, or carefully chosen appliqué motifs, an entrancing narrative of Mother Nature – and her celebration of the seasons that evoke the romance of the Nayikas, against the abundance of Bundi’s flora fauna, peacocks, birds and deer.
The collection, a melange of lehengas, saris and kaftans, are offered in a patina of hues-turquoise, berry, yellow, peach, ivory – all reminiscent of the ancient Bundi frescos. The metallic kaftans in linen zari weave rely solely on the zari being the shimmering heroine of this silhouette. With no deep colors and ostentatious surface ornamentation, the collection is an homage to a world of discernment, vintage and nostalgia.” ANAVILA
“Aamod, the Vedic resonance of joy, pays homage to the timeless traditions, emotions and ethos of Vedic culture. The collection salutes those who value knowledge of provenance and embrace that which is harmonious with a holistic, fulfilling life.”
ELEMENTS is a production service company with experience in handling a vast range of assignments for photo shoots and commercials : “Our strength is in the ability to provide quick access to locations, talent, crew and budgets. We offer seamless production without compromising on the creative.”
Meet ELEMENTS from New Delhi as an exhibitor at UPDATE-24-BERLIN and find out everything you ever wanted to know about production in India – budgeting and scheduling, research, crew booking, casting, location scouting and management, contract negotiation, permits, customs and clearances, insurance, accommodation and travel logistics, set design, construction and props, studio rentals, equipment rentals, craft services … and everything your heart desires.
CREDITS
Director Akshay Sharma
DOP Piyush More
Client Anavila
Production Elements Production Services Pvt Ltd
Creative Director Pranoy Sarkar
Producer Harsha Sinha
Editing worshipthepanda
Music Dheer Kaku
Styling Daniel Franklin
Hair Akram Salmani
Make-up Vishu Sinha
Set Design Abhishek Kanade
Model Kripali
Model Vinesa
FEATURING: UPDATE SALON
About ELEMENTS PRODUCTION SERVICES PVT LTD
Elements is a production service company in India with offices in Mumbai and Delhi. We produce and facilitate different genres of film/video and still photography including catalogue, editorial, television commercials, music videos, documentaries among others, across the globe. We believe that production is not just about executing a ‘to-do’ list, but it is about understanding your creative, and your perspective and being able to bring together successfully all the elements of production to create the best possible experience and media product. Toward this, we have created a support team of the best available professional talent for still and film production. We have a dedicated team with strong work ethics and trained to work at an international standard.
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