27.09.2023  •  Agencies NEWS

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‘Becoming… One of Us’ - MERCEDES-BENZ Employer Branding campaign by Camilla ARMBRUST c/o SHOTVIEW

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Camilla ARMBRUST c/o SHOTVIEW directed Mercedes-benz employer branding campaign

Director: Camilla ARMBRUST c/o SHOTVIEW ARTISTS MANAGEMENT
DOP: Joachim Zunke
Production: Saltwaterfilms

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Shotview presents the captivating employer branding campaign by director Camilla ARMBRUST c/o SHOTVIEW, which they produced together with Saltwater Films.

The campaign invites viewers to become part of the Mercedes-Benz team and discover the wide variety of career options for themselves: ‘Becoming … a Pioneer,’ ‘Becoming … Your Best Self,’ ‘Becoming … One of Us.’ The imagery focuses on people and their personalities. A visual motif used throughout is the sky. It symbolizes the company that connects each individual – worldwide and regardless of age, race, gender, religion or sexual orientation – with one another.

The campaign is made up of a media mix with a 60-second main campaign film, social media variants of 10 and 15 seconds length as well as 40 motifs for various target groups and areas of work. The campaign was created in cooperation with the agency MDCT.

GoSee : shotview.com

 
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