‘Becoming… One of Us’ - MERCEDES-BENZ Employer Branding campaign by Camilla ARMBRUST c/o SHOTVIEW
CREDITS / DETAILS / VIDEO EMBED LINK
Shotview presents the captivating employer branding campaign by director Camilla ARMBRUST c/o SHOTVIEW, which they produced together with Saltwater Films.
The campaign invites viewers to become part of the Mercedes-Benz team and discover the wide variety of career options for themselves: ‘Becoming … a Pioneer,’ ‘Becoming … Your Best Self,’ ‘Becoming … One of Us.’ The imagery focuses on people and their personalities. A visual motif used throughout is the sky. It symbolizes the company that connects each individual – worldwide and regardless of age, race, gender, religion or sexual orientation – with one another.
The campaign is made up of a media mix with a 60-second main campaign film, social media variants of 10 and 15 seconds length as well as 40 motifs for various target groups and areas of work. The campaign was created in cooperation with the agency MDCT.
GoSee : shotview.com
CREDITS
Director Camilla ARMBRUST c/o SHOTVIEW ARTISTS MANAGEMENT
DOP Joachim Zunke
Production Saltwaterfilms
About SHOTVIEW ARTISTS MANAGEMENT
SHOTVIEW represents exclusive a diverse group of image makers working in a range of creative disciplines with offices in Berlin, Paris, Vienna operating global representing over 35 photographers, directors, stylists, hair and make-up artists, creative directors. Founded in 2002 — our Drive is the passion of Photography, documentary, Film, Fashion, lifestyle, photojournalism, Styling and always inspiring People and Clients being able to connect Clients with the perfect unique Artists that fits your creative goals and brief in different fields.
With nearly two decades to supporting Artists, our Agency is more than a traditional photography Artists agency, we grow as a creative network representing strong individual creatives realizing incredible content, images and films. Our goal is to create a language that connects everyone, no matter where they come from, especially through art and imagery so to speak, to harness diversity as an asset and see it as a gift that keeps on giving. We offer a full service including artists representation, clients consultancy, casting, production, events and more.
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