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12.06.2021  •  Agencies NEWS

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‘Dress for the Moment’ - Kathleen c/o BASICS.BERLIN with set design for the two NEW YORKER AMISU SUMMER 2021 spots by Director Florian Stark & Till Velke

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NEW YORKER AMISU Sommer 21 Kampagne | Setdesign: Kathleen @basics.berlin

Director: Florian Stark, Till Velke
DOP: Alex Koppel
Client: New Yorker
Set Design: Kathleen c/o basics berlin

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CREDITS / DETAILS / VIDEO EMBED LINK

NEW YORKER AMISU Sommer 21 Kampagne | Setdesign: Kathleen @basics.berlin

Director: Florian Stark, Till Velke
DOP: Alex Koppel
Client: New Yorker
Set Design: Kathleen c/o basics berlin

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

New Yorker, founded in 1971, is headquartered in Brunswick and aimed mainly at a target group ages twelve to thirty-nine. Co-founder Friedrich Knapp is today the sole owner of the young fashion retail chain NEW YORKER and is among the richest people in Germany according to Forbes. The company operates 1140 shops in 40 countries.

The most important market is still Germany with 270 stores, in which around 7000 of the 18,000 total staff are employed. The assortment consists of New Yorker’s own brands such as Fishbone or also FSBN, Smog, ICONO, and Black Squad (menswear) along with Fishbone Sister, Amisu and Censored. All without an online shop.

Knapp spoke about his refusal to go online recently in TEXTILWIRTSCHAFT mag : E-commerce in the fashion business means that half of the items are sent back. I don’t even want to try to imagine how much work it takes to process all of that. 50% of returned items – and anybody will tell you this – are useless and can only be thrown away. The other 50% cannot even be sold at cost. And on top of that, you’re stuck with the costs for handling and reprocessing. That can never ever be profitable. Which, of course, can clearly be seen in the sinking profit margins of e.g. Inditex, H&M and Bestseller. H&M’s margins have meanwhile dropped below those of food retailers.”

We present you the two AMISU collection spots by Directors Florian Stark & Till Velke here on GoSee.NEWS. DOP was Alex Koppel, and the nature-loving set design came from Kathleen c/o BASICS.BERLIN.

A Berlin native, Kathleen has worked as a multi-disciplinary artist at the intersection between graphic design and photography since finishing her studies of Visual Communication at the Berlin University of the Arts and the Ècole supérieure des Beaux-​Arts de Bordeaux. Kathleen’s work is distinguished by how she creatively realizes the wishes of her clients – whether in still life worlds or even large-format set designs marked by her very personal signature style. GoSee : newyorker.de/amisu

 
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