‘En toute confiance’ – the new campaign of the GROUPE GRISONI puts its employees front and center, PATRICK SALONEN Postproduktion was responsible for retouch of the image motifs for the agency Erdmannpeisker
Together with photographer and GoSee Member Michel Jaussi, PATRICK SALONEN was responsible for retouch and realization of the new image campaign for GROUPE GRISONI, a Swiss construction company active in the domestic market and founded by Angel Grisoni in 1947. The executive agency was full-service provider Erdmannpeisker from Biel with CD Gabriel Peisker and AD Patrick Fawer. The motifs are used for a multifaceted marketing mix across all social media channels including Instagram & Co, as well as in several print products and, of course, directly on the street.
The corporate divisions of Groupe Grisoni comprise civil engineering, construction, road building, general contracting, special work, geothermal energy, demolition and asbestos removal, railroad work, and construction with timber : “We are at the side of our society throughout its great challenges such as increasing mobility, densification, sustainable development and the integration of new technologies.” says GROUPE GRISONI. And the company has been successfully doing so for more than 75 years.
For the new image campaign – particularly on streets and, of course, also on construction sites – light-blue was chosen as the design color. The color is guaranteed to give companies a unique advantage according to Groupe Grison with its positive and fresh effect. Responsible at Groupe Grison were Patrick Merlotti (CFO, Marketing) and Valérie Regidor (Communication). GoSee : groupe-grisoni.ch & erdmannpeisker.com & patricksalonen.ch & jaussi.com
CREDITS : Erdmannpeisker: Gabriel Peisker (Creative Director), Selina Helbling, Marcel Mägerle (Consulting), Patrick Fawer, Jenny Ziörjen (Art Direction), Patric Siegfried (Design), Daniel Lüthi, Éditions du Bourg (Text), Laura Fässler (Film), Fredy Geisser, Crosswalk (Strategy and Positioning), Michel Jaussi (Photography Key Visual), Patrick Salonen (Photo Editing Key Visual), Felix Schregenberger (Photo Editing Imagery), Matthieu de Morsier, troisdeuxun (Agence digitale), Norbert Kathriner (Consulting Digital), Michel Jaussi (Photos) and Patrick Salonen (Post Production).
CREDITS
Client Groupe Grisoni
Usage Advertising, Image-Campaign
Advertising Agency Erdmannpeisker
Creative Director Gabriel Peisker
Art Director Patrick Fawer
Post Production Patrick Salonen
Photographer Michel Jaussi
FEATURING: Michel JaussiGoSee ADVERTISING
About PATRICK SALONEN
Patrick Salonen, born in 1977 in Bern, lives and works in Thun and Bern (Switzerland). After the founding of his own Postproduction-Business in 2004 he made a name with campaigns for Clients like Audi, Volkswagen, Deutsche Bahn, DHL, Credit Suisse and many others. Patrick Salonen is specialized in high-end Postproduction and CGI.
Based in Bern he also accompany you on location worldwide. Patrick Salonen's clients are primarily advertising agencies, photographers and companies in Switzerland, Germany and Europe.
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