Together with photographer and GoSee Member Michel Jaussi, PATRICK SALONEN was responsible for retouch and realization of the new image campaign for GROUPE GRISONI, a Swiss construction company active in the domestic market and founded by Angel Grisoni in 1947. The executive agency was full-service provider Erdmannpeisker from Biel with CD Gabriel Peisker and AD Patrick Fawer. The motifs are used for a multifaceted marketing mix across all social media channels including Instagram & Co, as well as in several print products and, of course, directly on the street.
The corporate divisions of Groupe Grisoni comprise civil engineering, construction, road building, general contracting, special work, geothermal energy, demolition and asbestos removal, railroad work, and construction with timber : “We are at the side of our society throughout its great challenges such as increasing mobility, densification, sustainable development and the integration of new technologies.” says GROUPE GRISONI. And the company has been successfully doing so for more than 75 years.
For the new image campaign – particularly on streets and, of course, also on construction sites – light-blue was chosen as the design color. The color is guaranteed to give companies a unique advantage according to Groupe Grison with its positive and fresh effect. Responsible at Groupe Grison were Patrick Merlotti (CFO, Marketing) and Valérie Regidor (Communication). GoSee : groupe-grisoni.ch & erdmannpeisker.com & patricksalonen.ch & jaussi.com
CREDITS : Erdmannpeisker: Gabriel Peisker (Creative Director), Selina Helbling, Marcel Mägerle (Consulting), Patrick Fawer, Jenny Ziörjen (Art Direction), Patric Siegfried (Design), Daniel Lüthi, Éditions du Bourg (Text), Laura Fässler (Film), Fredy Geisser, Crosswalk (Strategy and Positioning), Michel Jaussi (Photography Key Visual), Patrick Salonen (Photo Editing Key Visual), Felix Schregenberger (Photo Editing Imagery), Matthieu de Morsier, troisdeuxun (Agence digitale), Norbert Kathriner (Consulting Digital), Michel Jaussi (Photos) and Patrick Salonen (Post Production).