British soccer player Marcus Rashford, recent recipient of the MBE (The Most Excellent Order of the British Empire) and native of Manchester, is under contract with Manchester United. Off the pitch, he is also known for his social commitment to children in need in the UK, for which he received an honorary doctorate from the University of Manchester in July 2020 as the youngest person ever at the age of only 22. Marcus, who grew up under difficult conditions himself, advocated for children to continue to receive meals at their school during the summer vacation.
In a letter to all Members of Parliament and a petition, which was signed by half a million British citizens, he demanded that meals continue to be provided even after summer vacation in the UK for the duration of the COVID-19 pandemic. In fall, the British government under Boris Johnson ultimately extended the validity of meal coupons offered during summer vacation through 2021, partly due to additional pressure from the pubic and the media.
The aid program, which is valued at around 170 million pounds (approx. 189 mill. euros), has benefitted 1.7 million children. In October 2020, Marcus Rashford was therefore appointed by Queen Elisabeth II as a Member of the Order of the British Empire.
In November 2020, LS PRODUCTIONS produced for the cooperation between BURBERRY and Marcus Rashford for the benefit of their Youth Centre Charity project.
Burberry tells us : “In this time of giving, we would like to give the young generation something. Which is why we are donating to youth aid programs worldwide in order to support those who are shaping our future. At the same time, we would like to call upon our community with our TikTok initiative #DanceAndDonate to perform the dance in our video and contribute a donation themselves.
We are extremely pleased to announce our cooperation with Markus Rashford MBE on this campaign. At the heart of our partnership is his work, with which he supports young people in the UK and represents our commitment to the community and exceptional dedication. Like Thomas Burberry, he too is a pioneer – an inventor, freethinker and leader, who uses his success to give back to society and support the next generation.
The youth of today is shaping the present of tomorrow. This is why we support youth organizations around the world and are bringing the Burberry community together with people who are working toward a better future.”
GoSee : burberry.com & GoWatch Feeding Britain’s Children youtube.com
DOP Joe Gainsborough
STYLING James Campbell
CELEBRITY Marcus Rashford MBE
PHOTOGRAPHER Adama Jalloh
PRODUCTION SERVICE LS PRODUCTIONS