Delia Baum c/o Kelly Kellerhoff photographed a campaign to raise awareness about and promote prevention of sexually transmitted diseases for the Federal Center for Health Education on commission for the agency Hochhaus. The ‘Love Life Up Close’ campaign wants to be at your side with reliable information and practical tips regarding any questions you might have about all aspects of sexual health, sexual orientations and gender identities, safer sex and sexually transmitted infections (STI) when things get steamy.
Responsible for development of the motifs was Manuel Wagner from WAGNERCHIC together with his team. Manuel Wagner : “Besides look development and the very careful retouch work to underscore the natural character of the motifs, one major part of the job was composing the catch lines on the skin of the models – the main focus of the campaign. Fine art proofs created in-house were used for final adjustments so that we could proceed as quickly as possible.”
The Federal Center for Health Education was founded by decree on 20 July, 1967, as a non-incorporated federal authority within the portfolio of the Federal Ministry of Health and is headquartered in Cologne. The BzgA is particularly tasked with conducting education campaigns.
GoSee : bzga.de & wagnerchic.com
Client: Federal Center for Health Education
Conceptional and strategic cooperation: Federal Center for Health Education
Post Production & Retouch: Wagnerchic
Commissioning Agency: HW Hochhaus Agentur GmbH
Creative Direction: Christian Schön
Art Direction: Sarah Brenk
Consulting: Carolin Fehmer
Strategy: Pia Baran
Styling: Ricarda Venakob
Make-up: Sutida Vestewig
Light: Franziskus Dornhegge