Simon STOCK c/o JSR AGENCY was commissioned by ROLLS ROYCE for the campaign ‘Goodwood to Côte d’Azur: The Journey of Dawn Silver Bullet’. “Car photographer Simon Stock was commissioned to shoot the stills in the studio, pre-lockdown, for the new Dawn Silver Bullet collection by ROLLY ROYCE. The campaign recreates a nostalgic poster in the spirit of the Grand Tour of the twenties. Glamorous locations await... as soon as we are able to leave our homes! The images will be used for events, an app and digital worldwide.
Dawn Silver Bullet is a modern emblem for those seeking spontaneous escape and adventure. In this four-part series, father and son act on inspiration and take the open road as a team. Follow along as they venture into the unknown and establish a bonding tradition, destined to be passed on from generation to generation.
The Dawn Silver Bullet Collection embodies the spirit of the roaring twenties, a period in time when it became popular to embark on a road trip – a Grand Tour. The Dawn Silver Bullet is the perfect car to do that in. The look and feel of this campaign are inspired by the beautiful travel posters of that period. It takes the Art Deco styles of illustration and typography and adds a contemporary spin.
The campaign films and imagery are a combination of live-action and illustration/animation. The car and cast begin each chapter as fully animated, stylized renders and transition into live-action shots and locations.
It’s a classic journey from Goodwood, the home of Rolls-Royce down to the Cote D’Azur in the south of France, passing through Paris and Reims in the Champagne region before heading south to the Mediterranean sun. A luxurious virtual trip using an elegant combination of motion control, CGI and illustration, highlighting this beautiful car and its fascinating heritage.”