‘Protect This House’ - the producers and team players from LS PRODUCTIONS go 100% into defence mode for UNDER ARMOUR and the agency 72 & Sunny

As if it were yesterday… UNDER ARMOUR and the agency 72andSunny are launching a revival of the ‘Protect This House’ campaign – after 20 years. The spot was directed by Jonas Lindstroem, and the DOP was Monika Lenczewska. The team player chosen once again as the production service was LS PRODUCTIONS.

“When today’s athletes hit their breaking point, it’s their team that pushes them to keep going. That’s what ‘Protect This House’ is all about. With the help of current and future basketball legends Stephen Curry, Kelsey Plum, Aliyah Boston and Bryson Tucker, Under Armour is bringing back ‘Protect This House.’ These game-changing athletes will represent bold team mentality and show the world what it means to fight for your team.” UNDER ARMOUR.

“Everyone has to come back to their roots at some point. And Under Armour is going back to its roots with the revival of ‘Protect This House,’ but evolving it to apply to today. Twenty years later, ‘Protect This House’ is still a rallying cry that ignites a fire within athletes – it’s about believing in yourself, having a sense of pride, and pushing yourself to your limit to accomplish greatness for yourself and your team, both on and off the court.” – Stephen Curry, 4x NBA Champion.

“Ups and Downs. Hard and Soft. Thick and Thin. Live or Die. A story about a team. ‘Protect This House’ for @underarmour starring @oli_verclayton, @abduwashington and @mungobridge.” Jonas Lindstroem, Director.

GoSee : lsproductions.com


CREDITS
Director Jonas Lindstroem
DOP Monika Lenczewska
Client Under Armour
Production ICONOCLAST UK
Advertising Agency 72 & Sunny
Creative Director Matteo Gallinelli, Guillaume Roukhomovsky
Producer Jean Mougin (Executive Producer) & Simon Eakhurst
Sound Design Ethan Houser for Dirty Soup
Music Raife Burchell (Music Supervisor) & Brian Crosby for Dirtysoupmusic
COORDINATOR Football Coordinators Andy Ansah & Bohdan Pylypchuk
PRODUCTION SERVICE LS PRODUCTIONS
LS SENIOR PRODUCER Emma Hughes
CREDITS
Director     Jonas Lindstroem
DOP     Monika Lenczewska
Client     Under Armour
Production     ICONOCLAST UK
Advertising Agency     72 & Sunny
Creative Director     Matteo Gallinelli, Guillaume Roukhomovsky
Producer     Jean Mougin (Executive Producer) & Simon Eakhurst
Sound Design     Ethan Houser for Dirty Soup
Music     Raife Burchell (Music Supervisor) & Brian Crosby for Dirtysoupmusic
COORDINATOR     Football Coordinators Andy Ansah & Bohdan Pylypchuk
PRODUCTION SERVICE     LS PRODUCTIONS
LS SENIOR PRODUCER     Emma Hughes

About LS PRODUCTIONS

LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond.

We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.

We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally.

Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life.
No challenge too tricky. No idea impossible. We go beyond expectation.

Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude.

The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.

As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. 

The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.