Betina du toit shoots for shiseido.
Director: Betina DU TOIT c/o LGA MANAGEMENT
Advertising Agency: DENTSU
For 150 years, SHISEIDO has stood for intensive research, a holistic approach and the combination of tradition and modern science when it comes to beautiful skin and well-being. Shiseido Ginza Tokyo, founded in 1872, stands for premium Japanese cosmetics of the highest quality. From its 29,000 employees worldwide, 1,000 alone work in the area of research for the Japanese cosmetics company.
Live the age you feel … – We present you #THEAGEIFEEL spot filmed by director Betina DU TOIT c/o LGA MANAGEMENT for SHISEIDO. It was launched in March, an entire month dedicated to women. The spot presents three women of different ages and ethnic backgrounds who demonstrate that beauty does not have an expiration date. #TheAgeIFeel is aimed at challenging our obsession with perfection and helping women to appreciate their beauty which changes with every new day. The digital campaign was planned by Dentsu.
The success story of the globally active beauty corporation actually began as a pharmacy in the popular Ginza district, which also explains the name Shiseido Ginza Tokyo. In 1872, Arinobu Fukuhara – renowned Chief Pharmacist of the Japanese Imperial Navy – opened Japan’s first private Western-style pharmacy.
And meet LGA MANAGEMENT who will once again be joining us as an exhibitor at UPDATE-23-BERLIN. Save the date : 25 MAY 23, at the drop-dead gorgeous Hotel Telegraphenamt in Berlin’s Mitte district. Olivier Jézéquel and the team can hardly wait to see you and will gladly answer your every question at their booth.
GoSee : lgamanagement.com