The topic of sustainability has been a big-time guiding principle of the brand FJÄLLRÄVEN since back in 1960. From the very beginning, i.e. since the company was founded, the clothing and equipment from the innovative Swedish brand have been developed for durability. Fjällräven has once again reaffirmed its commitment to nature – by continuing to consistently say no to hazardous chemicals, animal cruelty, resource-intensive materials as well as fast fashion.
For the latest campaign, FJÄLLRÄVEN relied on production support from 7Seas Productions. Production took place amid the wild and beautiful landscape of Corsica. With its rugged mountains, stunning beaches and unspoiled nature, the island of Corsica served as the perfect backdrop to stage the equally robust and stylish Fjällräven outdoor gear.
7Mountains, the address for expertise when it comes to photo and film productions, flexed its enormous talent for location scouting once more – ensuring smooth production from A to Z.
CREDITS
Photographer: Silvano Zeiter
Production: 7Mountains
GoSee : 7seasproductions.org
30.01.2024