ADIDAS LIGHTBLAZE spot by director Tarek Mawad featuring pop star Tate McRae and soccer player Bradley Barcoda - post-produced by ONE HUNDRED BERLIN

The ADIDAS LIGHTBLAZE shoe is inspired by the latest adidas running technology and offers you feather-light comfort and plenty of style for your everyday life. In the spot, superstars singer Tate McRae and soccer player Bradley Barcoda introduce you to the shoe. The spot was directed by Tarek Mawad, whose stunning artwork we've featured here on gosee.news several times. The agency was Gentle Forces, London.

For post-production, the talents of ONE HUNDRED BERLIN were called upon, specifically editing, color grading, and film skin retouching. The spot was produced by TIGHTROPE, Los Angeles.

Tarek Mawad is a photographer and director who successfully realizes personal stories, editorial projects, and advertising campaigns for major brands from Berlin and Paris, respectively. With his background in sculpture, 3D mapping, and lighting design, Tarek is a highly technical artist with a keen eye for movement, form, and light.


TEAM
Agency: @gentleforces_
Director: @tarekmawad
DP: @jenna_huskisson
1st AC: @ethansmithh15
2nd AC: Marianna Vashchilenko
Steadi: @lukerihl
Gaffer: @isaacmarz
KG: @bradpowers.kg
ACLT: @eshafercine
LCP: @chris.van.lieshout
Electric/background actor ✨: @harrison_segal
Electric: @jacksonmach_ , Robert king
BBG: Valfrie Tabian jr.
grip: Simeon mihaylov, Nicholas Luna
Set designer: @itsmyjello
Art team: @vodka_root__beer @grahamlaww
Production: @tightropeproduction

@gentleforces_ team: @rebeccamcclelland @ellavicy @anders.stake @zoeakihary
Adi team: @upty9 @louisegillard @malvinarouzo @brenddouche

Movement Director: @itsbankhead
hair stylist: @chadwoodhair
Makeup artist: @lilly_keys
Manicurist: @nailsxanalysse
Styling: @brettalannelson
Model: @drujames
Styling: @kendyyy
Groomer: @marcela.osegueda
Postproduction ONE HUNDRED BERLIN

 

FEATURING: Tightrope Production