04.10.2022  •  Agencies NEWS

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Bold & Brave – CANADA GOOSE celebrates the power and impact of all-female talent with Jodie Turner-Smith, SooJoo Park and Khadijha Red Thunder, photographed for the Fall/Winter ‘22 campaign by Annie LEIBOVITZ  c/o LGA MANAGEMENT in the Scottish Highlands

No compromises. Jodie Turner-Smith, SooJoo Park and Khadijha Red Thunder are the new ‘Live in the Open’ testimonials of the latest CANADA GOOSE F/W ‘22 campaign which was just launched, and were photographed for it by Annie LEIBOVITZ c/o LGA MANAGEMENT.

The campaign is set in the Highlands of northern Scotland and tells the stories of three women who embody the brand’s ‘Live in the Open’ ethos just as much in real life. The all-female cast was chosen to underscore the stronger focus on womenswear design as part of the brand’s visual language.

“As a brand, we strive to share powerful and meaningful stories with our audience, and we are excited to celebrate our all-female cast. We want to inspire our female consumer to live boldly, and we also want to show her that she doesn’t need to compromise on style or performance.” says Penny Brook, Chief Marketing and Experience Officer at Canada Goose.

The cinematic signature style of star photographer Annie Leibovitz captures the raw beauty of the landscape and celebrates the three women against an epic backdrop. Led by an almost all-female crew, the campaign shoot highlights the message at the heart of the campaign : the power and impact of bringing together female talent both behind and in front of the lens.

From actor Jodie Turner-Smith to model, musician, and DJ Soo Joo Park, or even model and actress Khadijha Red Thunder – the three inspirational women fronting the campaign are known for using their platforms to challenge the status quo and push boundaries, while remaining true to themselves.

About Canada Goose : Founded in 1957 in a small warehouse in Toronto, Canada Goose (NYSE:GOOS, TSX:GOOS) is a lifestyle brand and a leading manufacturer of performance luxury apparel. Each collection is informed by the rugged demands of the Arctic, ensuring a legacy of functionality is embedded in every product from parkas and rainwear to apparel and accessories. Canada Goose is inspired by relentless innovation and uncompromising craftsmanship, recognized as a leader for its Made in Canada commitment.

In 2020, Canada Goose announced HUMANATURE, its purpose platform that unites its sustainability and values-based initiatives, reinforcing its commitment to keeping the planet cold and the people on it warm. Canada Goose also owns Baffin, a Canadian designer and manufacturer of performance outdoor and industrial footwear.

GoSee : canadagoose.comlgamanagement.com

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
Annie Leibovitz x Canada Goose @LGA MANAGEMENT

Annie Leibovitz x Canada Goose @LGA MANAGEMENT

 
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