21.06.2021  •  Agencies NEWS

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For some, it might feel like a different world … JSR AGENCY presents you the campaign film ‘It’s Everyone’s Journey’ by illustrator Tiffany BEUCHER and animator SUGAR BLOOD for the British DEPARTMENT OF TRANSPORT on GoSee.NEWS

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JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

Illustrator Tiffany Beucher created a series of illustrations and a 60-second animation was brought to life by animator Sugarblood for the ‘It’s Everyone’s Journey’ campaign

Director: SugarBlood
Artist: Tiffany Beucher c/o JSR Agency

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Not all disability is visible … Which is why the spot by illustrator Tiffany BEUCHER and animator Pedro Allevato, aka SUGAR BLOOD, both artists c/o JSR AGENCY, asks us all to be a bit more considerate in these turbulent times because : ‘It’s Everyone’s Journey’. The film was created on commission for the British Department of Transport and 23Red.

“‘It’s Everyone’s Journey’ aims to create a more inclusive and accessible public transport network, and with the latest campaign, is encouraging everyone to be considerate and mindful of others as restrictions are eased and we head back onto public transport.”

Pedro Allevato, aka Sugar Blood, is an award-winning director and motion artist based in London. He has a wealth of experience working with 2D and flat 3D animation, graphic design, and visual storytelling with studios across Rio de Janeiro, New York, Vancouver, and London.

Tiffany Beucher is a London-based illustrator. Her work is instantly recognizable with its clean design and vibrant colors. She draws inspiration from the people she meets, turning them into bold characters, full of life and personality. Her illustrations are relatable and playful, mirroring real-life as seen through a positive lens.

“As we make our way back onto public transport, we ask everyone to be a little more patient with one another and remember that not all disability is visible. With small changes, we can make a #WorldOfDifference because : #It’sEveryone’sJourney.”

 
JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

 
JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

 
JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

 
JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

 
JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

 
JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

 
JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood

JSR AGENCY “It’s Everyone’s journey” campaign by Tiffany Beucher and Sugar Blood