I LOVE NATURE – JPPS CREATIVE PRODUCTIONS produces for the CALIDA F/W 2020 campaign with photographer Cyrill Matter in Sweden
CREDITS / DETAILS / VIDEO EMBED LINK
JPPS produced the latest F/W campaign for CALIDA on location in Sweden following an extensive round of scouting to find a location which underscores the brand’s strong stand on sustainability and eco-friendliness. The 100% natural and fully compostable I LOVE NATURE range was photographed by Cyrill Matter under the creative direction of Claudia Jäh. The team spent five days on location drawing inspiration from the destination’s beautiful, untouched nature, puristic architecture and that special nordic light.
With the I LOVE NATURE range, CALIDA has created a true innovation in the area of sustainability: the compostable range made from TENCEL® MICRO fibers. Natural, eco-friendly and functional. Soft against the skin, temperature-regulating, fast-drying and odor-minimizing. With the 100% NATURE collection, CALIDA presents a true innovation when it comes to sustainability: The first completely compostable products made from 100% cellulose material. With the Cradle to Cradle Certified™ 100 % NATURE collection, made from TENCEL™, Lyocell, CALIDA presents a real breakthrough in sustainability: the first fully biodegradable products with 100 % cellulose materials, manufactured in a closed, particularly energy-efficient cycle and sourced from sustainably managed forests. The collection is produced using 100 % Swiss-sourced, carbon-neutral biogas. GoSee : calida.com
CREDITS
Production JPPS Creative Productions
Creative Director CLAUDIA JÄH
Photographer Cyrill Matter c/o René Hauser
About JPPS CREATIVE PRODUCTIONS
The JPPS universe is anchored by over 2 decades of experience in photography and advertising, along with the ambition to offer a high quality service with a touch of art de vivre, whether on location in Paris or any other international destination.
Jacqueline Pusch and John Fanning, a German-Australian duo, are creative thinkers, enthusiastic travellers and innovative problem solvers. They put their resources, extensive network and personalised attention into every shoot, no matter the size or budget.
The JPPS client list includes luxury and consumer brands, agencies and magazines such as Louis Vuitton, Hugo Boss, Max Mara, Rolex, Swarovski, Hanro, Sunglass Hut, Harrods, Manor, Holt Renfrew, Diesel, Perrier, Grey Goose, Rolf Benz, BMW, Renault, Zeit Magazin, Vogue, Elle, Marie Claire, Grazia, L’Officiel Homme, Dazed&Confused.
-
Like
- Comment
ADVERTISING, PEOPLE, PORTRAIT, TRANSPORTATION, HAIR, MAKEUP, STILLS …. THE ACCOUNTS WITH
A BLUE STAR ARE APPROVED BY GOSEE
