“AJIO.com brings handpicked, on-trend styles from across India and the world to your wardrobe.” advertises the operating company Reliance Retail, Indian retailer and subsidiary of Reliance Industries Limited. Founded in 2006 by Mukesh Ambani, it is the largest retailer in India based on revenue.
For Indian fashion player AJIO, ELEMENTS PRODUCTION SERVICES PVT LTD produced the fashion spread presented here. Ajio : “Our Indie styles are literally art you can wear. They are carefully handpicked so that only the most authentic, handcrafted pieces by artisans across the country and globe make the cut.”
ELEMENTS is an integrated full-service production company with experience in handling a vast range of assignments for video and photography. From glamour and fashion to automotive and airline, travel and hospitality, or even social and health topics, our capabilities are not limited by genre or geography : “With years of experience in shooting all across India and the globe, we have the resources as well as the knowledge of unusual settings and secret locations. From bustling bazaars to deserted beaches, from heritage sites and palaces to lush tropical forests, we have a bank of settings that would inspire any art director. And if there is something specific you are looking for, such as a hill with a lone tree, a winding road through a dense forest, a crumbling ruin among sand dunes – we will be happy to research and send our scouts out to find it for you.”
Elements believes that production is not just about crossing off a to-do list, but about correctly interpreting the creative brief and combining all elements of production to create the best possible experience and final result : “We believe in the power of socially circulated stories that provoke and compel the masses to think. Which is why it’s so natural for us to realize projects which narrate meaningful visual stories that resonate with the multitude.”
Elements’ services include budget management, line producing, art buying, crew booking, casting, releases and contracts, travel logistics, transportation, catering, research, scouting, permits, studio and equipment rental, propping and set design, customs and carnets, and post production.
GoSee : ajio.com & elements.asia