Live every adventure as if there were no end – Riccardo Vimercati photographs the CARRERA Eyewear S/S ‘21 campaign, post-produced by ONE HUNDRED BERLIN
The Carrera brand, founded in 1956 by Wilhelm Anger, is specialized entirely in crafting eyewear and has made a name for itself worldwide, particularly with sports eyewear. Carrera stands for functionality paired with Italian elegance. Unlike hardly any other brand, the designers of Carrera sunglasses draw inspiration for their collections from retro-eyewear looks. Finest quality materials and workmanship do the rest. This gives sunglasses from Carrera not only their stunning appearance but equally impressive function and quality. Carrera sunglasses are also available with prescription lenses.
For the Spring/Summer 2021 campaign, the Italian company commissioned photographer Riccardo Vimercati, who lives in New York. The summer looks were photographed on the island of Sardinia. Responsible for post production was ONE HUNDRED BERLIN, and tells us : “Riccardo Vimercati is known for his fashion and editorial work, which is frequently commissioned by various well-known brands such as MSGM, Giorgio Armani, Aveda and many more."
CARRERA on the collection : “Live every adventure as if there were no end: Wear the attitude of the Carrera Icons collection. Strength and coolness come together thanks to the Carrera Icons collection.”
Carrera is a brand of Safilo Group S.p.A. which designs and manufactures sunglasses and sports eyewear. Founded in 1956 in Austria, the company is now based in Padua, Italy. Styling: Astor Hoxha and make-up: Tanja Friscic. GoSee : safilogroup.com & carreraworld.com & onehundredberlin.com
CREDITS
Production Cute NYC
Advertising Agency FCB Partners
Post Production One Hundred Berlin
Styling Sara Francia
Hair Astor Hoxha
Make-up Tanja Friscic
Model Martina Troni
Photographer Riccardo Vimercati
FEATURING: GoSee ADVERTISING
About ONE HUNDRED BERLIN
ONE HUNDRED BERLIN is the complete solution for creative photography and video post-production. Based in the heart of Berlin, our philosophy is to develop long-term collaborations with creatives and photographers. Our international team of post-producers specializes in beauty, fashion, still life and advertising.
From artistic projects to global campaigns, or big-volume productions, our solution-oriented project managers will assist you to ensure we deliver your project on time.
ONE HUNDRED BERLIN represents the perfect mix of sophisticated French taste and reliable German precision.
Services:
On-set supervision and retouching
Pre-production consultation
Re-shoot
3D vfx motion
High-end retouch
Colour matching
Composing
Film retouching
Colour grading
Film editing
Sound design
Creative services
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