15.05.2023  •  Agencies NEWS

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Cyrus C. Halabian

 

 

LS PRODUCTIONS presents you ED SHEERAN – BOAT on GoSee … and looks forward to seeing you at their booth at UPDATE-23-BERLIN

Directed by Mia Barnes and produced by Freenjoy, LS had the privilege of handling of the complete production on location in the UK for the film shoot of Ed Sheeran’s brand-new visual album ‘Subtract’.

The album features fourteen songs, each of which is accompanied by a music video, filmed back to back at a number of different places across his home county of Suffolk, UK. The album is his most personal to date and is a reflection on grief, death and the journey to healing. Because he did have a lot to process – despite stardom : the cancer affliction of his wife who is expecting a child, the death of his best friend and a law suit due to a copyright dispute. Ed created the album over a period of ten years, all the while waiting for the right moment to let the songs out into the world. And that moment is now.

“Working closely with Freenjoy, a Grammy award-winning US production company, LS Productions’ expert location and production teams played a key role in bringing the visual concept and themes of ‘Subtract’ to life. Nathan Scherrer and the team at Freenjoy are internationally renowned for their work with the world’s top music talent and have worked with LS Productions previously on the Grammy-nominated music video Harry Styles - Adore You.

LS used their local expertise in the South of England to help source the perfect backdrop for each music video. The creative sees Sheeran in multiple locations – from rugged coastlines and striking beach landscapes, to a school playground and a local pub, all selected to bring to life the narrative of grief and reflection ubiquitous throughout the album. The LS team also co-ordinated a series of technical stunts, featuring Sheeran suspended from a rope ladder, a car crash and car submerged underwater, and the creation of a custom giant blue monster.” LS PRODUCTIONS tells GoSee.News.

Edward Christopher ‘Ed’ Sheeran, MBE and born 1991 in Halifax, is a British superstar singer-songwriter. He has sold 150 albums to date. His most successful release is the single ‘Shape of You’, which sold over 40 million copies.

LS PRODUCTIONS itself has not been an inside tip for quite some time. Cristiano Ronaldo, Zendaya, Ed Sheeran, … We look forward to welcoming the top producers with offices in Edinburgh, Manchester and London once again at UPDATE.

GoSee : subtract & lsproductions.com & UPDATE.Salon
CREDITS
Director     Mia Barnes
DOP     Natasha Braier
Production     FREENJOY
Producer     Roisin Audrey Moloney
Editing     Chiao Chen
Post Production     Colour by Ethos Studio and Colourist Dante Pasquinelli
Visual Effects     Mathematic
Sound Design     Christian Stropko
Celebrity     Ed Sheeran
Location     UK
EXECUTIVE PRODUCER     Nathan Scherrer
PRODUCTION SERVICE     LS PRODUCTIONS
LINE PRODUCER     Marii Stoltsen, Sarah Asmail (Production Designer)

FEATURING: UPDATE SALONGoSee ADVERTISINGGoSee VIP

About LS PRODUCTIONS

LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.

We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.

Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.

As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond.  The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.

17.05.2023

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