LS PRODUCTIONS teams up with Rosco to present the latest ARKET X PENNY MARTIN Collection
CREDITS / DETAILS / VIDEO EMBED LINK
'A definitive wardrobe for autumn and winter, co-designed by ARKET and Penny Martin of The Gentlewoman'. - The latest work for ARKET features the editor-in-chief of The Gentlewoman, Penny Martin. The collection 'explores notions of appropriateness, comfort, identity, and the dichotomies of everyone's life: daytime versus evening, weekday versus weekend, casual versus formal.
LS PRODUCTIONS was responsible for the entire local service production for all Scottish shooting elements. Filming took place on location in Fife, Scotland. So much for the swimsuit theme .... The production was realized in collaboration with Rosco Production.
“Working with Penny Martin - a long-time friend of ARKET - we explored themes of appropriateness, comfort, identity and everyday situations that couldn't be more different, such as day and night, weekdays and weekends, casual and elegant. As the vacations come to an end and fall approaches, thoughts about styling and identity resurface: How can today's modern woman stay true to herself when appearing in public?” ARKET.
After 20 years in London, Penny moved to Scotland during the pandemic, where she grew up. She ended up in the small coastal town of Cellardyke in the Fife region purely by chance: “I never thought I would live here,” says Penny Martrin. Today, she travels to London twice a month on the night train so as not to lose touch with the editorial team. During her stay, she spends the night in the Member's Club, where she believes a “strict” dress code applies. She deals with it almost like a task: “I think about it a lot more these days; appropriate dress and the joy of being able to get around such rules.”
In 2001, she received a completely unexpected call from fashion photographer Nick Knight. He offered her an editorial job for his influential fashion website SHOWstudio, which was limited to three months. But it turned into seven years.....Now in her 50s, Penny is editor-in-chief of The Gentlewoman, a magazine she helped launch in 2010.
CREDITS
DOP Emir Eralp
Client Arket
Production Rosco
Art Director ARKET
Producer Danny Needham, Lewis Taylor, Sofia Jankovic (Production Coordinator)
Styling Tekla Knaust, Inês Bizarro (Styling Assistant)
Hair & Make-up Faye Bluff
Celebrity Penny Martin
Photographer Pamela Dimitrov & Deo Suveera, Marc Dimitrov (Photo Assistant)
Project Manager Linéa Ringstrom
PRODUCTION SERVICE LS PRODUCTIONS
LS Producer Emily Thorp, Allan Macleod (Production Coordinator)
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond.
We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally.
Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life.
No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude.
The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond.
The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.
GoSee : lsproductions.com
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