MAGROUND brings the thrill of the TOYOTA SUPRA to life with high-quality imagery
MAGROUND, the leading provider of high-quality backplates and HDRi, is proud to announce its collaboration with TOYOTA USA for the 2023 SUPRA campaign – providing images that underscore the design and performance of the vehicle.
In the world of automotive marketing, the power of visual storytelling is hard to overstate. It’s not just about showcasing a car – it’s about creating emotion, conveying a lifestyle, and capturing the essence of speed and elegance.
“At MAGROUND, we are well aware that the right background can be the difference between a good car campaign and a great one. Which is why we were so delighted to collaborate with Toyota on the campaign of their latest Supra model – the epitome of power, agility and style. Our job : provide a series of backplates and HDRi that were not only a match for the dynamic character of the Supra but also elevated its presence in each & every frame.
Choosing the perfect scenes for the Supra has been a journey of creativity and precision. The creative team from Saatchi combed our comprehensive library in search of images that reflected the Supra’s unique personality. From urban landscapes to open roads, each background chosen was designed to complement the car’s sleek design and powerful look. Finally, to combine everything and make it pack an even bigger punch, elements of the backplates were colorized in the same bright orange color as the Supra.”
CREDITS
Client Toyota USA
Advertising Agency Saatchi
Photographer MAGROUND
About MAGROUND
MAGROUND is the go-to resource for exclusive imagery to create outstanding marketing visuals for the automotive industry.
Founded in 2007, MAGROUND became a worldwide leader, enabling brands such as Mercedes-Benz, Volkswagen, Porsche, Kia, Toyota, and many more to produce advertising campaigns, catalogs, and interactive content.
With more than 1 Million background images from around the world, MAGROUND is a solid solution for creating visual content at scale. Also with tight budgets, and timings.
Beyond any “classic” photo stock, MAGROUND has proven itself as a trusted partner in a modern production workflow. From implementing 3D-Objects with the help of the most extensive 360° HDRi database to creating full CG virtual environments for online experiences to organizing worldwide on-demand photo shootings.
With offices around the globe MAGROUND and its massive network of over 400 professional photographers, not only ensures the “German” efficiency, high design, and quality standards but also helps to reduce the carbon footprint that is inevitable with traditional production methods.
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