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01.11.2023  •  Agencies NEWS

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MAKING OF presents : 70 Years of BILLA, the anniversary campaign celebrates company employees and gives 70 good reasons to work at Billa

To mark its 70th anniversary, Austria’s No. 1 supermarket BILLA is celebrating its employees, who were asked about their very personal reasons for working at Billa. Published now as part of the anniversary campaign were 70 of the reasons they gave.

The campaign was photographed by Dieter Steinbach for the agency Brokkoli, with styling in the hands of Martina Cerny & Birgit Weber and hair & makeup by Martina Fasching & Susu Babolleh – all artists c/o MAKING OF.

Billa, founded by Karl Wlaschek in the 1950s, is with its 32,000 employees one of the largest employers in Austria and offers diversity, career opportunities, as well as a congenial work environment and corporate culture. BILLA (formed from the first letters of the German words ‘billiger laden’, or cheap store) supplies products of outstanding quality and at a family-friendly price daily to 1300 markets and even more via the BILLA online shop.

BROKKOLI is the self-proclaimed no-bullshit agency of Vienna : “We love ideas and data. Our KEYSIGHT AI unit forms the factual bedrock of every idea. Why? Because better insights and ideas mean better business. Which is probably why we have been one of the most frequently awarded agencies at the EFFIE Awards since 2021. Our 22-strong team stands for modern campaign management and content production.”

The Vienna-based HMS agency MAKING OF – headed by agency founder Martina Cerny – will take care of the complete production for you if you like, connecting you with all artists and stylists, from well-known hair & makeup artists to stylists, set and food stylists, or even costume designers.

Martina Cerny was born in Munich and has been living and working in Vienna for 31 years. After attending the Fashion Institute Hetzendorf, she began her career as a fashion designer, founded the label Beagle & Susu and worked as a freelance stylist and costume designer. In 1999, she founded her successful agency MAKING OF for hair, makeup, styling and production.

GoSee : billa.atmakingof.at

 
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