MAKING OF presents IDEENWERK Winter 2023, the creative PAGRO DISKONT Magazine … and looks forward to 2024 together !

Wolfgang Krautzer photographed the cover spread for IDEENWERK, the creative PAGRO DISKONT Magazine. The company’s own mag Ideenwerk is full of creative DIY ideas. Customers will find great tips for crafts, sweet baking trends, and wonderful needlework projects. The artful set design for the shoot came from Sarah RIGA c/o MAKING OF.

With a team of around 700 employees and 160 stores throughout Austria, PAGRO DISKONT carries a comprehensive selection in the areas of stationery, office supplies and household items. The focus is particularly on products for school or handicrafts alongside small office/home office equipment. And especially DIY is front and center at PAGRO DISKONT – arts and crafts, design and just about everything you need to unleash your creativity.

As an endless source of inspiration and ideas, PAGRO DISKONT takes its customers by the hand to show them how they can make innovative creations of their own in no time.

PAGRO DISKONT, with its headquarters in Guntramsdorf (Lower Austria), is a 100% Austrian company and part of the MTH Retail Group, to which the companies LIBRO and PAGRO DIRECT in Austria belong as well as Pfennigpfeiffer and MÄC-Geiz in Germany.

The executive agency was Loys with Alexandra Grill who was responsible for the concept as well as production & agency management.

Upon request, the Vienna-based HMS agency MAKING OF will take care of production from A to Z, supply all artists and stylists – from renowned hair & makeup specialists to stylists, set & food stylists or even costume designers.

GoSee : loys-rep.at & makingof.at
CREDITS
Client     Pagro Diskont
Set Design     Sarah Riga c/o Making of
Photographer     Wolfgang Krautzer

MAKING OF - Ideenwerk

 

MAKING OF - Ideenwerk

MAKING OF - Ideenwerk

 

MAKING OF - Ideenwerk

MAKING OF - Ideenwerk

 

MAKING OF - Ideenwerk

MAKING OF - Ideenwerk

 

MAKING OF - Ideenwerk

MAKING OF - Ideenwerk

 

MAKING OF - Ideenwerk

MAKING OF - Ideenwerk

 

MAKING OF - Ideenwerk

MAKING OF - Ideenwerk

 

MAKING OF - Ideenwerk

About MAKING OF
Making Of sind die Menschen hinter den Kulissen Ihrer Film-, Foto-, oder Werbeproduktion. Wir vermitteln Hair and Make Up Artisten, sowie Stylisten und Kostümdesigner, die ihr Produkt ins rechte Licht rücken. Zudem bieten wir ihnen auch die komplette Umsetzung ihrer Kampagne. Wir liefern von der ersten Idee bis zum fertigen Produkt, egal ob Foto, Film, Katalog oder Promotionoutfit, alles aus einer Hand.

Hinter Making Of steht Martina Cerny – gebürtige Münchnerin, lebt und arbeitet seit 31 Jahren in Wien. Nach der Modeschule Hetzendorf begann sie ihre Karriere als Modedesignerin, gründete das Label Beagle & Susu und arbeitet als freiberufliche Stylistin und Kostümbildnerin. 1999 gründete sie die erfolgreiche Agentur Making Of für Hair, Make Up, Styling and Production. Sie arbeitet weiterhin als Stylistin und bildet die Stylisten von morgen aus.

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