Nature looks fantastic ! - Warsaw-based design studio ABRA c/o ANALOG / DIGITAL produces a 20-sec. spot for YASASHI Tea

‘Yasashi’ is the Japanese word for ‘simple’. And just as simple is the concept of our tea. Why? “Because for our Yasashi Teas, we simply select only the finest natural ingredients of certified organic quality.”

The spot presented here for the organic tea YASASHI was produced by Warsaw-based design studio ABRA c/o ANALOG / DIGITAL. Abra is a creative, networked animation boutique founded in Warsaw by the two friends Bartek Kalinowski and Rafal Wozniak.

“From the moment we laid eyes on this brief, we knew exactly who to recommend – it had ABRA written all over it! Fresh and colorful ingredients flying around in perfectly choreographed loops – wonderfully mesmerizing! Abra delivered over a 100 formats of animations and stills for the Yasashi Tea product launch, which is now live across Germany with products available in stores.

Special thanks to @Kerstin Mende for thinking of us, to Saint Brand for developing the concept and ensuring a seamless workflow, and of course, to ABRA for the creative input, meticulous digital craftsmanship and dedication throughout the entire production. Last but not least, thanks to Giovanni for the soothing sound design!” ANALOG / DIGITAL.

All Yasashi Teas are made from 100% natural ingredients and certified with the EU Organic Logo. Using entirely transparent ingredients traceable to their origin. The caddy is plastic-free and recyclable, while the compostable pyramid bags are made of materials based on renewable resources.

YASASHI Tea is part of OTG (Ostfriesische Tee Gesellschaft GmbH & Co. KG), a leader in the German and European tea markets with its four brands Meßmer, MILFORD, Onno Behrends, and Yasashi. The family business is meanwhile operated in its fourth generation

The German company OTG, based in Seevetal, Lower Saxony, and founded in 1907 by Paula and Laurens Janssen, is a global manufacturer of tea in bags and also produces loose tea through its subsidiary Onno Behrends in Norden.

GoSee : yasashi.de


CREDITS
Animation Studio: Abra
Production Company: Analog Digital
Executive Producers: Marie Bohr & Tomasz Kosiński
Sound Design: Giovanni Dubini
Credits Saint Brand GmbH:
Managing Director: André Klein, Cornelia Wagner
Creative Direction: Niklas Förster, Oliver Schmidt
Client Service Direction: Katja Weyland
AB: Kerstin Mende
Ostfriesische Tee Gesellschaft & Co. KG
CEO: Annemarie Leniger
Head of Marketing Group: Nadine Stange
Brand Management: Christian Domnick
 
GoSee : analogdigital.tv