ONE HUNDRED BERLIN presents : MOROCCANOIL by photographer Angelo Sgambati - and meet OHB in XXL at UPDATE-23-BERLIN
Moroccanoil contains nature’s impressive magic weapon against damaged hair: argan oil. The valuable oil from Morocco is an ingredient of all care and styling products, and has been known for quite some time for its regenerative and nourishing effect. MOROCCANOIL was founded by New York resident and Chilean native Carmen Tal. Today, her products are available in more than 68 countries.
The motifs presented here were photographed by Angelo Sgambati and post-produced by ONE HUNDRED BERLIN.
Argan oil has a moisturizing, anti-oxidant and anti-bacterial effect. It is used for skin-,hair-, and nailcare, as a remedy for the treatment of skin blemishes, connection tissue weakness, skin disorders such as acne and psoriasis – or even as cooking oil.
Argan oil is produced by pressing it from the kernels of the ripe berry fruit of the argan tree (Argania spinosa). Found exclusively in southwestern Morocco, the regions in which Arganeraie are grown were declared a biosphere reserve by the UNESCO in 1998. This was preceded by projects aimed at the preservation of traditional farming methods, artisanal oil extraction, and the preservation of the Berber culture in connection with the argan tree, which were commissioned by the Moroccan royal family and conducted by the German developmental aid agency GTZ.
The centuries-old knowledge and techniques for using the tree and its fruits were recognized in November 2014 as part of the intangible cultural heritage of mankind.
GoSee : moroccanoil.com & onehundredberlin.com
CREDITS
CLIENT Moroccanoil
POST PRODUCTION One Hundred Berlin
STYLING Leah Adicoff
HAIR Greg Gilmore
MODEL Josie Redmond, Ava Taghioff, Natalia Caban and Arah Cho
PHOTOGRAPHER Angelo Sgambati
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