Easy shapes, beautiful prints and flattering fits, all with thoughtful finishing touches …. MINT VELVET is a British women’s clothing brand with boutiques throughout the UK and Ireland as well as concessions in John Lewis, House of Fraser and Fenwick. Based in Paris, the production company JPPS produced the fashion shoot presented here for the British fashion label in Paris.
“The spread was given the title ‘LE NOIR’ by the creative team, and it was shot in the streets of Paris with Dutch model Lieke van Houten from Storm Models, London.” JPPS, Paris.
Co-founders (and besties) Liz, Lisa and Jane, came up with the idea for Mint Velvet in 2009, over cups of fresh mint tea at Liz’s kitchen table. After years of not finding what they wanted to wear, they had outgrown fast fashion and wanted luxurious, effortless pieces they could just slip on, with a laid-back nod to the latest trends : the concept of ‘relaxed glamour’ was born.
GoSee : mintvelvet.com & jpps.fr
CREDITS
Photos by Elizabeth Gibson
Styling by Nicole Smallwood
Hair & Makeup by Rose Angus
Production by JPPS Creative Productions
CREDITS
Client Mint Velvet
Production JPPS Creative Productions / JP PS
Styling Nicole Smallwood
Hair & Make-up Rose Angus
Location Paris
Model Lieke van Houten
Photographer Elizabeth Gibson
About JPPS CREATIVE PRODUCTIONS
The JPPS universe is anchored by over 2 decades of experience in photography and advertising, along with the ambition to offer a high quality service with a touch of art de vivre, whether on location in Paris or any other international destination.
Jacqueline Pusch and John Fanning, a German-Australian duo, are creative thinkers, enthusiastic travellers and innovative problem solvers. They put their resources, extensive network and personalised attention into every shoot, no matter the size or budget.
The JPPS client list includes luxury and consumer brands, agencies and magazines such as Louis Vuitton, Hugo Boss, Max Mara, Rolex, Swarovski, Hanro, Sunglass Hut, Harrods, Manor, Holt Renfrew, Diesel, Perrier, Grey Goose, Rolf Benz, BMW, Renault, Zeit Magazin, Vogue, Elle, Marie Claire, Grazia, L’Officiel Homme, Dazed&Confused.