09.12.2023  •  Agencies NEWS

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SAMSUNG WEEK 2023 – animations by ARCADE STUDIO c/o ANALOG / DIGITAL from Piccadilly Circus all the way to Times Square in New York

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ARCADE STUDIO x Samsung Week 2023 (3D billboard)

In 2023, Arcade's collaboration with the awesome team at Samsung HQ in Seoul, Korea, continued to flourish as they embarked on the creation of captivating visuals for Samsung's highly anticipated birthday week. This year, their partnership with Samsung took an exciting turn when they suggested a new idea: creating an animation to be displayed on the prominent 3D billboard at Piccadilly Crossing. It was a challenging task, but our team made it happen. The full project included social animations, digital goods, 2D DOOH animations, and 3D DOOH Animations. Arcade is extremely proud to see their work featured in well-known places around the world. From the vibrant lights of Piccadilly Circus in London, where their animations graced the 3d billboard, to the bustling area of Kings Cross in London, from the iconic Times Square in NY to the energetic 837 Hollywood Park in LA, Their work has found a special place in these famous locations, capturing the attention of people from all over.

Client: Samsung
Animation: Arcade Studio c/o ANALOG / DIGITAL

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

CREDITS / DETAILS / VIDEO EMBED LINK

ARCADE STUDIO x Samsung Week 2023

In 2023, Arcade's collaboration with the awesome team at Samsung HQ in Seoul, Korea, continued to flourish as they embarked on the creation of captivating visuals for Samsung's highly anticipated birthday week. This year, their partnership with Samsung took an exciting turn when they suggested a new idea: creating an animation to be displayed on the prominent 3D billboard at Piccadilly Crossing. It was a challenging task, but our team made it happen. The full project included social animations, digital goods, 2D DOOH animations, and 3D DOOH Animations. Arcade is extremely proud to see their work featured in well-known places around the world. From the vibrant lights of Piccadilly Circus in London, where their animations graced the 3d billboard, to the bustling area of Kings Cross in London, from the iconic Times Square in NY to the energetic 837 Hollywood Park in LA, Their work has found a special place in these famous locations, capturing the attention of people from all over.

Client: Samsung
Animation: Arcade Studio c/o ANALOG / DIGITAL

Copy the following code to embed this video on your site (use ctrl+c / cmd+c):

The collaboration between ARCADE STUDIO and SAMSUNG has entered the next round: “Our collaboration with the amazing team at the Samsung HQ in Seoul, Korea, continued to flourish as we embarked on the creation of captivating visuals for Samsung’s highly anticipated birthday week. This year, our partnership took an exciting turn when we suggested a new idea: creating an animation to be displayed on the prominent 3D billboard at Piccadilly Circus. It was a challenging task, but our team made it happen. The full project included animations for social media and smart products as well as 2D and 3D DOOH animations.”

ARCADE STUDIO is proud to see their work on display in hotspots across the globe: from the vibrant lights of Piccadilly Circus in London, where their animations adorned a 3D billboard, to the city’s bustling King’s Cross district. The iconic Times Square in New York City or even Hollywood Park in Los Angeles.

 
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