The motifs presented here for SETRA are the result of high-end teamwork. Concerted action to create the full-CGI image spread came in particular from the agency Preuss und Preuss, Mondlicht Studios, Stefan Eisele Post Production, and photographer Igor Panitz.
“Thanks to the successful collaboration and the honed skill set, these images became a graceful addition to the brand communication for the outstanding Setra TopClass, ComfortClass and MultiClass.” Stefan Eisele.
The bus brand SETRA of Daimler Truck AG is distributed in Europe in the Daimler Buses division through the company subsidiary EvoBus. The initial owner of the brand was Kässbohrer Fahrzeugwerke GmbH which built buses under the brand name Kässbohrer Setra until the company experienced financial difficulties and was forced to sell the bus and coach division to the then Daimler-Benz AG in 1995. The name Setra is derived from the German word for self-supporting. The entire spectrum of omnibuses of the Setra brand is manufactured in Neu-Ulm, Germany.
“A Setra is a very special vehicle. This is because every Setra is the result of particularly high expectations in terms of design, comfort, safety and innovation. To this day, every Setra embodies the vision and passion of the pioneer Otto Kässbohrer to build the most modern buses of the day. One thing always remains of utmost importance to us: the ultimate experience for drivers and passengers.” SETRA.
Stefan Eisele Postproduction is a digital studio offering high-end digital content creation and look development for stills and motion. Stefan Eisele Postproduction was founded in 2007 by Stefan Eisele. The studio is located in Neuhausen a.d.F. Germany. Worldwide service is available on location. The studio is fully TISAX certified.
GoSee : setra-bus.com & stefaneisele.de
Agency: PREUSS UND PREUSS (@preuss_und_preuss)
CGI: Mondlicht Studios (@mondlichtstudios)
Photographer: Igor Panitz (@igorpanitz)
Post Production: Stefan Eisele Postproduction (@stefan_eisele_postproduction)