ramp.space conceived and produced the official global FS24 campaign for Porsche Design. What is the result of a media cooperation where all the protagonists work together perfectly? A self-confident and authentic campaign that is impressive and characterized by atmospheric lighting, dynamic shots and surprising perspectives. In short: a multimedia production that rethinks the orientation and luxury positioning of the Porsche Lifestyle Group.
ramp.space is the consistent combination of a contemporary luxury media brand with an integrated studio for design and content-based brand work. The publishing house with integrated agency is one of the most successful independent brands in the luxury, lifestyle, design and sustainability segment.
Porsche Design is a product design company founded in 1972 by Ferdinand Alexander Porsche. In 2003, F. A. Porsche sold shares in his previously independent design label Porsche Design to a subsidiary of Porsche AG. In January 2022, Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG (Porsche Design Group) became Porsche Lifestyle GmbH & Co. KG. Porsche Lifestyle GmbH & Co. KG is a wholly owned subsidiary of Porsche AG.
CREDITS
DOP Chris Behnisch / Ivory Production
Client Porsche Lifestyle Group
Production ramp.space
Advertising Agency ramp.space
Creative Director ramp.space
Post Production raff digital
Styling Birgit Steger
Hair & Make-up Susie Hartmann
Location TMT Studio
Casting ramp.space
Photographer Peter SCHREIBER c/o Sonja Heintschel
GoSee : ramp.space/de/