WELEDA Brand Campaign "you are nature" shot in Cape Town South Africa by Astrid Grosser, Video Directed by Sam Mardini
Director: Showarchitekten GmbH
Client: Eileen Smith, Bozica Lesic
Production: Sandra Brürkle, We Love artbuying
Art Director: Jasmin Decker, Nadine Krüger
Art Buyer: Monika Stojanovic, We Love Artbuying
Styling: Susi Baur
Hair: Martin Cullin
Make-up: Pia Seefried
Props: Vanessa Gsell
Model: Kira M
Model3: Merle B
Photographer: Astrid Grosser c/o BIRGIT STÖVER ARTISTS
The WELEDA BRAND campaign was photographed in Cape Town by Astrid GROSSER c/o BIRGIT STÖVER ARTISTS. The video was directed by Sam Mardini, and the campaign was produced by PRINZ PRODUCTIONS for the agency We Love Artbuying with Sandra Bürkle. Responsible from the client were Eileen Smith and Bozica Lesic, and Art Directors were Jasmin Decker and Nadine Krüger. Art Buying was in the hands of Monika Stojanovic c/o We Love Artbuying, with styling by Susi Baur, hair by Martin Cullin, make-up by Pia Seefried, and props by Vanessa Gsell. Weleda AG is an internationally operating group of companies headquartered in Arlesheim, Switzerland, which produces natural cosmetics and anthroposophical medicines, making approximately 76 percent of its profits with the former and 24 percent with the latter. It is based largely on the teachings of Rudolf Steiner, the founder of anthroposophy.
To help curb the effects of the Corona crisis, Weleda has particularly supported the facilities confronted most by the effects of the pandemic including hospitals and emergency services. Weleda France, based in the Alsace which is most severely affected, produced for example more than 2500 liters of disinfectant which it donated along with masks and gloves to hospitals in the Grand Est region. Weleda in Schwäbisch Gmünd provides hospitals and social institutions with hand creams. Other Weleda factories all over the world, e.g. in Switzerland, the Netherlands, Italy, Spain, and New Zealand, supported their national health and aid organizations with very similar efforts.
Principal shareholders of Weleda are the General Anthroposophical Society and Klinik Arlesheim, formerly Ita Wegman Klinik AG, which hold one third of the shares and more than three fourths of the voting rights. The remaining voting and non-voting shares are publicly floated. Under the company’s articles of incorporation, the registered shares of Weleda AG may be transferred only with the express written permission of the Board of Directors. Purchasers must be members of the General Anthroposophical Society. GoSee: weleda.com