Agencies • 368 News
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AGENCIES NEW : SAUVAGE.TV, a multi-awarded creative production, post-production house & talent agency founded in Barcelona - meet SAUVAGE.TV as an exhibitor at UPDATE-24-BERLIN
08.03.2024 •
SAUVAGE.TV, a multi-awarded creative production and post-production house as well as talent agency founded in Barcelona in 2015, are specialized in bringing to life projects that unite live action, animation and VFX. With Director Ernest Desumbila from Barcelona and Eva Laffitte as CEO and Executive Producer, it comes as no surprise that creativity, storytelling and a passion for graphic culture are the driving forces behind this production company. Their 360º creative process covers everything from initial idea to the final result on the screen – while in-house post-production paired with animation gives them their distinctive touch. They have shot with world sports stars such as Messi and Ronaldinho as well as music and film stars such as Nathy Peluso or actress Nathalie Emmanuelle from ‘Game of Thrones’.
Still a young company, SAUVAGE.TV’s broad international scope has nonetheless led them to work with clients such as Nike, Coca-Cola, adidas, Riot Games, Gatorade or Columbia Records while continuing to grow.
Together they have created iconic audiovisual masterpieces with a...
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AGENCIES Claudia Bußjaeger, founder of the first AI agency YESWEPROMPT, launches her new baby - the first AI modeling agency MODEL-AIGENCY with fair personal and usage rights … and meet her as an exhibitor at UPDATE-24-BERLIN
07.03.2024 •
Claudia Bußjaeger, who founded the world’s first agency YESWEPROMPT for AI artists in May 2023, has announced the launch of her latest innovation: the first AI modeling agency MODEL-AIGENCY (model-aigency.com). It will represent real models and influencers whose faces are used for AI campaigns.
At a time in which there is an increasing use of face images generated completely by AIs for advertising campaigns, Claudia is setting new standards with her AI modeling agency. By using real models and people from all over the world for AI campaigns, she takes away any fears clients may have of using only artificial faces. This not only guarantees her models 100% certainty that their personal rights will be protected; it also gives the modeling industry a legal means of securing usage rights – and fair payment – for its models.
The models represented by Claudia Bußjaeger’s agency receive fair remuneration for the use of their photos, comparable to that of a traditional photo shoot but without the typical modeling rates for the shoot itself. This innovative approach creates a win-win situation...
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ATG CAMPAIGN WITH EYE-CATCHING AI MOTIFS BY STEFANIE LÖWENSTEIN C/O YES WE PROMPT FOR AKESTAM HOLST
AGENCIES NINA RAUTENBERG presents the new ‘RELAXT VEGAN’ cookbook by author Alexa Hennig von Lange … and meet Nina, an exhibitor for the first time, at UPDATE-24-BERLIN
04.03.2024 •
“Writing and cooking for me go together like breathing in and out.” The author Alexa Hennig von Lange cooks food that is vegan and healthy. When she is at home sitting at her desk, she sometimes likes to leave the characters in her novels be for a moment – so she can cook for herself and her family. While she is busy washing the vegetables, putting on water for the barley, and chopping the herbs, her stories are given a bit of space to further unfold. Once she returns to her computer, her mind is filled with thoughts of what’s to happen next in her novel.
Marina JERKOVIC c/o NINA RAUTENBERG photographed the artwork for the cookbook by author Alexa Hennig von Lange for DUMONT PUBLISHING.
After nearly thirty years of dieting, the author has found joy not only in cooking for others, but also in eating again herself. The key to it is eating vegan. She dug out her mother’s old recipes, reinterpreted them and cooked her way back to the days of her childhood – a time when she had still felt good about her body.
With her vegan cookbook, she would like to take us back to what was once so...
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AGENCIES 70SEVEN welcomes interior specialist, designer and director Peter Fehrentz as a member of their creative family - find out more about him at UPDATE-24-BERLIN
04.03.2024 •
Peter Fehrentz, a product design graduate, is not only a renowned furniture designer for companies such as MORE and LUIZ, but also a successful interior photographer and interior designer from Hamburg.
His creative approach is largely characterized by the guiding principle “I design because it binds my love”. Even as a student, he was less interested in a particular object than its effect on its surroundings. Alongside furniture design, his career also encompasses interior styling, interior design, set design and, above all, photography. His expertise in photography as well as in set design is reflected in how he masterfully stages furnishings and rooms for well-known magazines and companies. Creating not merely harmonious designs but complete living environments.
His collaboration with various brands results in a unique symbiosis of his creative disciplines. His signature style adds a poetic touch not only to furniture but also to architcture. The moment in which everything flows together effortlessly inspires his visual worlds with new colors, forms and material combinations –...
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AGENCIES ‘Trained in Vegas’ - Hyundai Motor and Jung von Matt Spree choose the weird and wonderful streets of player paradise Vegas to launch the driverless IONIQ 5 Robotaxis
29.02.2024 •
Hyundai Motors and its global digital and creative agency partner, Jung von Matt SPREE, have unveiled a global print, OOH and DOOH campaign with a playful take on its self-driving robotaxi. “Trained in Vegas” hinges on Hyundai Motor’s choice of Las Vegas as the launch location for its IONIQ 5 robotaxi and leans into the city’s wild reputation to underscore its technical capabilities.
The idea is that Hyundai Motor’s fleet of robotaxis continously learn from the traffic situations they come across. Therefore, Las Vegas – arguably the most eccentric city in the world – is the perfect choice to train its algorithm. As we see the robotaxi successfully navigate the unpredictable streets of Vegas, the campaign playfully asserts: if the IONIQ 5 robotaxi can handle Vegas, it’s ready to drive just about anywhere.
Shot from the point of view of the robotaxi, the campaign showcases bizarre scenarios on the streets of Vegas; from an Elvis impersonator cruising on a mini-scooter, to an alien on roller skates. Each motif is displayed alongside simple copy, emphasizing that, faced with unexpected...
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