18.10.2023  •  Celebrity NEWS

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Ellen VON UNWERTH c/o LGA MANAGEMENT with a portrait of the new LANCEL Brand Ambassador, the actress, author, producer and heartbreaker LILI REINHART

Those of us who know ‘Riverdale’ – certainly know Lili Reinhart, who has managed to win the hearts of viewers around the world as Betty Cooper in the series. The American actress has been the LANCEL brand ambassador since the beginning of the year. To mark the occasion, the iconic blonde was portrayed by star photographer Ellen von UNWERTH c/o LGA MANAGEMENT.

Lili is now stepping in the footsteps of Isabelle Adjani and Beatrice Rosen at LANCEL. Besides ‘Riverdale’, the go-getter Lili is also quite busy as an author and producer, and founded with Small Victory Productions her own production company. Her first film ‘Look Both Ways’, in which she also played the lead role, reached first place on Netflix when it was first released, and her book of poetry made it onto the New York Times bestseller list upon publication.

Lancel, synonymous with French luxury leather goods, was founded in Paris in 1876 by Angèle and Alphonse Lancel and further developed by their son Albert. The company is headquartered in Paris, and its flagship store is located at Place de l’Opera 8.

In 1997, Lancel was acquired by the Swiss company Richemont, the third-largest luxury goods group in the world, to which also Cartier, Van Cleef & Arpels, Piaget and Montblanc belong, for 270 million euros (375 million dollars). It was then sold in 2018 to the Italian company Piquadro Group, specialized in leather goods and the owner of the traditional Florentine brand The Bridge and the tech design brand for travel and business accessories Piquadro.

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LANCEL X ELLEN VON UNWERT @LGA MANAGEMENT

LANCEL X ELLEN VON UNWERT @LGA MANAGEMENT

 
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