Every beat tells a story – Kolja ECKERT c/o BOSCHTOBANRAP photographs musician Apache 207 for SONY’s ‘For The Music’ campaign
Apache 207 was the face of Sony’s ‘For The Music’ campaign which ran until September 2023 in Germany, Austria, and Switzerland. Kolja ECKERT c/o BOSCHTOBANRAP photographed the SONY campaign featuring musician Apache 207.
The cooperation kicked off while the summer tour was still underway, which the exceptional musician – still in the German Top 10 with multiple singles – went on for his second studio album ‘Gartenstadt’, or Garden City.
At the heart of the campaign is the feeling of connection we get through music as well as the song ‘Ein letztes Mal’, or ‘One Last Time’, released by the artist on his new album. It’s all about how words and sounds can bring people together: music can overcome language barriers and other obstacles; it creates a feeling of belonging.
“Music connects us through the story told with it. You can feel every beat, every emotion in the powerful sound. Sony has been a big part of shaping how we listen to music over the past decades. It’s a great honor for me to work with a brand that is such an institution,” we quote Apache 207.
“The cooperation between Apache 207 and Sony marks the beginning of the global ‘For The Music’ campaign in the German-speaking region. There is a direct connection between the audio products from Sony and the individual musical moments or unforgettable experiences at Apache 207 concerts,” says Nadine Rossberg, Head of Marketing Communications Germany.
Apache 207 is one of the most successful artists in the German music scene. His multi-platinum hit ‘Roller’ is among the best-selling singles in Germany. His album ‘Gartenstadt’ was released on Sony’s Four Music label.
GoSee : boschtobanrap.com
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