Stay true to yourself. – Wu Tang Clan frontman RZA teamed up with Scottish whisky company Ballantine’s to celebrate the 30th anniversary of the group’s debut album. The ride took RZA to Scotland, the birthplace of whisky – and he was captured for the spot presented here.
“We have a long-term relationship with RZA, and he is closely aligned with the company’s brand values. Our partnership is more than just putting a name with a brand, and during his trip to the distillery, he met the whisky making team, and saw how it was made and how it was crafted.” Ballantine’s.
It was directed by Alex Motlhabane, and DOP was Pieter Snyman. The agency responsible was Highsnobiety with Creative Director Janak Jani.
And LS PRODUCTIONS contributed the unmistakable Scottish landscapes, where the worlds of music, whisky and design all come together for an unforgettable experience in the name of authenticity and originality.
RZA is not only a musician, he is also one of the most famous figures in the hip hop business world. He’s the mastermind behind the entire Wu Tang Clan idea and also the founder of the two record companies Wu Tang Records and Razor Sharp Records. As the main producer of the Wu-Tang Clan, almost all tracks were written by RZA, and he serves as Executive Producer as well.
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CREDITS
Director Alex Motlhabane
DOP Pieter Snyman
Client Ballantine's
Production Pulse Films x Cobblestone Production
Advertising Agency Highsnobiety
Creative Director Janak Jani
Art Director (Junior) Lara Casselman
Producer Sophia Parisel, Senior Client Services Manager: Katie McNicol
Styling Mildred Aramide Duyile
Hair Nathaniel Morley
Make-up Lauren Webster
Celebrity RZA
Location UK
Photographer Chad Mclean
Senior Producer Stefania de Gaspari
Production Service LS PRODUCTIONS
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.