Janusz Walczuk – rapper, singer and music producer – is an idol of the youngest generation and new ambassador of the iconic brand CONVERSE. Pawel FABIANSKI realized the accompanying portraits in his ever-refreshing and modern visual language. To do so this time, he simply brought the live atmosphere of a concert into the recording studio.
Pawel : “The shoot took place in a sophisticated recording studio, enhanced with set design elements created with the use of AI tools. The narrative captures the essence of Walczuk’s creative process, blurring the lines between the intimate setting of the recording studio and the electrifying atmosphere of a live concert.”
“CONVERSE shares values such as inclusiveness, openness towards the community and support for the LGBTQ+ community. The brand supports young people by giving them the tools and the space they need to express themselves and develop creativity. These elements may be basic, but for us and our ambassadors, they are essential. Which is why we decided to make Janusz Walczuk our brand ambassador for the Polish market.” says Jacek Chałupka, Communication Specialist at Orbico Style, distributor of the Converse brand in Poland.
The portraits appeared in VOGUE and several other Polish magazines.
GoSee : fabjanski.com
CREDITS
Production ShootMe Visual Artists
Advertising Agency 180heartbeats + Jung v. Matt
Producer Marysia Surzycka, Sara Faruque
Post Production Final Touch
Styling Joanna Opińska
Hair & Make-up Dominik Szatkowski
Celebrity Janusz Walczuk
Set Design Zosia Kozłowska
Photographer PAWEL FABJANSKI
photo assistant Tymek Maciejewski
equipment CoTam Studio
About PAWEL FABJANSKI
PAWEL FABJANSKI, a commercial photographer based in Warsaw, Poland. His biggest interest is the thin line dividing art from commercialism – that’s what his photos are about. He creates pieces of art where both – aesthetics and concept – are equally valued features. Apart from being a commercial photographer, Fabjański is also a lecturer at Polish National Film School in Lodz.
Pawel Fabjanski is represented by two international photo agencies: ShootMe (Poland) and Take Production (Italy). He received awards in KTR contest (Club of Advertisement Creators Poland) and Silver Lion granted at annual advertising festival in Cannes. His photos were presented in "200 Best Ad Photographers Worldwide" albums published by Luerzer's Archive. He was also recognized by the GoSee Editorial Award jury and listed among the top 20 Screenings 2012 Finalists.