Polish singer LASS photographed using cutting-edge LIDAR technology by PAWEL FABJANSKI for WhiteMad magazine
Pawel FABJANSKI has once again broken the mold of photography, showing us together with singer LASS in front of the camera how music, fashion and digital technologies can inspire one another to create something completely new and unexpected. The photos were created with the help of LIDAR technology, a type of three-dimensional laser scanning technology. The spread was published in WHITEMAD magazine #15.
“This photo series is for promotional material accompanying the album LOVEHOLIC*, which LASS released at the end of 2021. The concept for the shoot is extremely minimalist – only the singer stood in front of the camera, surrounded by small set design elements, illuminated by natural light coming through the huge loft window of the studio. The final result, however, is not only a photographic work. Paweł Fabjański loves to experiment, to digitally process photos. Which is why, this time, he decided to use the LIDAR scanning technology, depth maps extracted from iPhone photos, and graphic processing with the Unreal Engine.
The series is inspired by the musical fascinations of LASS – combining analogue and digital sounds as well as mixing instruments. The album LOVEHOLIC* is difficult to classify, to assign to a specific genre of music, which can also be said about the images used to promote this album. Vocals are blended here with electronic sounds, and in the visual layer, analogue photography meets the latest technological toys.
Elements of fashion, portrait and editorial photography are combined to create a progressive artistic cocktail. Visual eclecticism is also underscored by the fashion elements selected to style LASS: classics from Prada and Dior as well as futuristic suits from the Polish super brand MISBHV.”
With a long list of international clients, brands and prestigious magazines, Pawel Fabjanski’s main focus is on the thin line that bridges art and commerce. // His deep knowledge of the production process and honed skills in visually directing photography projects are meanwhile legendary. Yet in each of his myriad projects, aesthetics and the concept have always come first. // Pawel’s artistic craft and photographic expertise are recognized around the world by the creative industry and art lovers alike. His commercial and personal projects have been honored with a number of coveted awards, and his works have been exhibited at photography festivals and galleries, both in Poland and internationally. // A successful commercial photographer, Pawel is also a lecturer at the renowned Polish National Film School in Lodz. His firm belief is that, by sharing one’s creative methods, one can have a small share in the growth of global creativity.
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