Why does a telephone need a frame if the screen is what stands for experience? Why should we turn off the TV if we could instead turn it into a piece of art? SAMSUNG doesn't take anything for granted and always asks what's next – which keeps them keeping on. But they're not the only ones! Few of us question their surroundings like self-proclaimed Swedish soccer god Zlatan Ibrahimovic.
Zlatan Ibrahimović (born on 3 October 1981 in Malmö) is a Swedish-Bosnian soccer player who is under contract at LA Galaxy in the Major Soccer League. He was the only striker to take home the Guldbollen award eleven times as Swedish Soccer Player of the Year – 10 times consecutively. He is among the best strikers worldwide, particularly for his exceptional technique and spectacular instincts. From 2001 to 2016, he was active for the Swedish National team and is their record-breaking striker with 62 goals.
SAMSUNG on their newest coop partner : "Can a guy from Rosengård really become the captain of the national team? Is it possible for a 1.95 meter tall striker to dribble with technical precision? Where's he going next? What's up next? Zlatan's reaction is always challenging, astounding and inspiring. Now our cooperation starts, so we can continue to second guess what's expected. Together with Zlatan, we are challenging the way we look at technology and ignore old rules and standards." Where will the ride take us? Who knows, but SAMSUNG promises it will sure be fun.
At the moment, Zlatan who is not participating in the World Cup is busy analyzing the games on location in Russia as an expert for den TV station beIN Sports. We present you the clips with the clever gadget lover Zlatan on GoSee. The advertising agency was NORD DDB, and it was directed by Sebastian Reed. Responsible for the locations was LS PRODUCTIONS. Go & See : samsung.com/se/zlatan
CREDITS
Director Sebastian Reed
DOP Gösta Reiland
Production Camp David
Advertising Agency Nord DDB
Location LS PRODUCTIONS
About LS PRODUCTIONS
LS Productions is a global production house founded by Marie Owen in 2006 and led by BAFTA-winning Executive Producer and Managing Director, Sarah Drummond. We are creative collaborators and problem-solvers, whose production and location teams unlock the UK’s potential for photo and film projects from our production hubs in Edinburgh, Manchester and London, and a warm water location in Malta.
We provide global clients with world-class production and location knowledge, offering deep logistical understanding when producing in the UK and globally. Being one of the UK’s biggest, buzziest production companies means that from sport, commercials, music and fashion, to TV and Film we go beyond to bring productions to life. No challenge too tricky. No idea impossible. We go beyond expectation.
Locally and internationally, LS Productions' reputation is built upon a professionalism and sustainable production approach, which is strengthened by a ‘people-first’ attitude. The nationwide team provide UK-based and international clients with world-class production and location knowledge, offering an unrivalled depth of logistical understanding.
As global production partners, the company have a skilled Location Team with an unrivalled network of contacts, a Location Library of 9,000 locations, and creative solutions for every brief across England, Scotland, Wales, Northern Ireland, Malta and beyond. The company has celebrated international success with GRAMMY and MVPA nominations for its work on the Harry Styles music video, Adore You, as well as several international film projects, most notably Steven Soderbergh's feature film, Let Them All Talk, starring Meryl Streep.